4 Video Production Mistakes Newbies Make (And How to Avoid Them)
Newbie video production mistakes scream, “Just getting started!” but you can’t let the fact that you’re new to video production result in huge mistakes to your project and your bottom line. These newbie video production mistakes are costly and silly, but they’re also super easy to avoid. Follow along as we show you how to prevent costly video production mistakes and grow the video marketing content for your brand.
Video production is super exciting. You get high quality (hopefully) video content that you can share with your audience to answer questions, show products or services off, analyze case studies or otherwise deliver powerful content to a customer.
Unfortunately, newbies make a lot of different video production mistakes. Let’s take a look at a few of the top mistakes made by newbie video producers and what you can do to avoid them.
#1. Making Unplanned, Unnecessary Videos
Newbies are quick to hear, “video content is the way to go.” or “All brands need video content.” and you know what they do? They start producing videos haphazardly without any real plan or purpose.
If you’re making long form video content without any real plan or purpose then you’re taking a huge risk. One of the greatest video production mistakes anyone can make is not planning the production. Successful video content begins with a plan and a purpose.
Whether you’re aiming for brand awareness, sales or social shares, you cannot possibly win with video if you are not producing videos that have a purpose.
#2. Thinking 1 Video is Good Enough
Video content is released more frequently than any other medium on the web. So while it may seem like producing a bunch of videos is smart, doing so when your videos have no purpose is not smart.
Likewise, producing one really great video that appears to work for your brand isn’t going to be enough. Don’t fall victim to the premise that one video that’s really good is enough!
Newbies believe this–professionals are aware of the fact that it takes more than just one video to stay up to date with your brand. Once you produce one video, customers are going to expect more, so be prepared to deliver to avoid video production mistakes.
#3. Overwhelming the Audience
There’s only one thing worse than overwhelming your audience and that’s not focusing on your audience at all! But since we know that video production that isn’t audience focused won’t work, let’s talk about what happens when you create video content that overwhelms your audience.
Overwhelming content delivers too many messages or touch points in a single video and the result is content that nobody wants to watch or engage in.
Avoid overwhelming your audience by delivering content that focuses on a single message rather than multiple messages in your video. Otherwise your content won’t be a success.
#4. Lack of CTA
A great video without a call to action isn’t that great! Your call to action tells your customer what you want them to do after they see your video. Compelling CTAs appear throughout the video or at the end depending on the content and the story.
The CTA should feel natural in the video and must be clearly and concise. Anything less is definitely something that only a newbie would do. Ready to produce top quality, professional video content for your audience?
At Beverly Boy Productions we bring with us nearly two decades of video production work that will help you to avoid newbie video production mistakes. Give us a call and we’ll get started on your video production projects right away!
