Video Production for the Retirement Community Industry in Orlando
The retirement community industry generates over $75 billion and has over 1,000,000 personnel. The post-COVID 19 economy rebound has been tremendous, though, so those numbers can increase for retirement communities. Effective marketing campaigns are essential for positioning your business as an expert in this industry so that you can rise above the competition. When looking at other forms of advertisement, Video Production for the Retirement Community Industry in Orlando is something to truly consider for the 50,000+ nursing homes across the U.S. We also service Fairview Shores, Conway, Pine Castle, and Azalea Park.
Video is an effective marketing strategy for retirement communities because it gives you the chance to attract possible new clients while keeping your current ones, keeping everyone content. We at Beverly Boy Productions constantly collaborate with Orlando retirement homes to create strong promo videos and expert and client interview videos that show the world all that your business offers and how you help families. This engages your audience and allows you to reach goals faster than with other ways of marketing.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is crucial in helping you find new residents. More current residents stay put when promotional videos keep you in the spotlight. Promotional Video Production for the Retirement Community Industry in Orlando engages audiences and aids in their recognition of your company as a leader in this field, converting them into paying clients.
Promotional videos for retirement communities are most effective when they are succinct but intriguing. The majority of organizations publish videos on online platforms, including company websites, social media, in email campaigns, and everywhere else you anticipate your audience spending time online. The typical internet user invests nearly two and a half hours on social media, a day, and that is continuing to increase. An engaging social media video may increase interaction, draw in new customers, and spread the word about your company. We also service Polk, Osceola, Brevard, and Orange counties.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Orlando is crucial for growth. With over 82% of the internet consisting of video content, this is a chance to market your brand that you don’t want to pass up.
Whether you’re a continuing care community, a nursing home, a village, or something else, video marketing can help families find your business.
Some benefits of video include:
• Sharing the word about your business, brand, goods, or services
• Increasing brand authority
• Fostering more client trust
• Swaying customers’ purchase decisions (90% of customers say video influences them when they are making a buying decision, according to Forbes)
Video marketing offers a quick and distinctive approach to increase audience trust, educate potential customers about what you do and offer, and promote your brand or company on virtually any online platform, from social media to your own company website.
Effective marketing Video Production for the Retirement Community Industry in Orlando will help families who are in search of a trusting community for family members find one without remorse or regrets. Being able to produce a professional marketing video for your retirement community will bring in new families and keep the families already living in your retirement community happy.
This type of content shows the type of retirement community and senior living options available to clients, which can be:
• Age-restricted communities
• Independent Living
• Continuing Care
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
• Continuing care
• Convalescent home
• Convalescent hospital
• Old folks’ home
• Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is crucial in keeping your business running and growing. Brand new senior care professionals may appear and disappear, thus you must regularly train. Businesses may save time and money while increasing learning outcomes for their professionals, both new and experienced, by using personalized training videos to eliminate the problems associated with in-person training.
Training videos that are done right:
• Have a higher interaction and watch rate; employees are 75% more likely to engage in video training than they would with other methods of training
• Offer the company flexibility; an estimated 42% of employees prefer the flexibility of video over other forms, like in-person training
• Increase the rate of knowledge retention; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Make training more efficient and effective; each video can be used over again, and they improve comprehension, which makes videos 83% more effective
Videos are an accessible, simple way to engage your senior care professionals while keeping training consistent for everyone in the company.
Training Video Production for the Retirement Community Industry in Orlando will guide prospective senior care professionals to which type of senior care facility options that they may be able to advance in, including:
• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community
Interview Videos for the Retirement Community Industry
When you hear “interview videos,” don’t just think of job applications. Interview videos for the retirement community industry include other types of video content. Expert interview videos for retirement communities are videos that convey the thoughts of your company’s team and key industry figures. Another format that lets your audience hear what actual customers have to say about your company is customer interviews. We also service 72016, 32822, 32839, 32860.
Both of these can help your company gain reputation and improve client understanding. They impart knowledge from experts as well as a viewpoint they can identify with and are in need of. Whether you want to share what individuals have to say or what the executive team of your firm thinks about your company, interview Video Production for the Retirement Community Industry in Orlando is a great way to help your senior care facility rise above the competition.