Video Production for the Building Inspector Industry
The building inspector industry generates over $5 billion and has over 54,000 employees. Considering the anticipated post-COVID 19 commercial real estate market increase, a top-quality marketing campaign is crucial for positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for the Building Inspector Industry is something to consider for the 34,000+ building inspection businesses across the U.S.
There are many reasons why video production is an effective marketing tactic for building inspection. It allows you to obtain brand new clients while retaining your current ones. We work with building inspectors at Beverly Boy Productions to create compelling promotional videos, top-quality interview videos, and customer testimonials. Our team shares what your business can put together and the impact you have on your clients. As a result, this engages your audience and allows you to reach your marketing and internal communication goals.
Promotional Videos for the Building Inspector Industry
Showing the world what you can do is critical in obtaining new clients. Promotional Video Production for the Building Inspector Industry allows you to share your business with potential clients while maintaining your current ones. Prospective clients see your services in an engaging video; it captures their attention. At that moment, they recognize your business and will likely return as a paying customer.
Short and engaging videos for building inspection can keep the clients coming. They’re effective in TV advertising, but they’re incredibly effective across online platforms such as your own business website, social media pages, and email campaigns. Did you know that the average Internet user spends around two and a half hours on social media daily? That’s even more of a reason to utilize online video marketing. Short, promotional videos are a great way to engage viewers, increase your number of clients, and share your inspection services across your social media outlets.
Marketing Videos for the Building Inspector Industry
When over 82% of the Internet consists of video content, it really puts in perspective how effective video marketing is. Video Production for the Building Inspector Industry is an incredible opportunity you can utilize in your business.
Videos are a marketing tool unlike any other, whether you want to show off your home inspection or commercial building inspection services.
Consider the following benefits of video marketing:
- Spreading the word about their business, brand, products, or services
- Establishes the business as an authority in the building inspector industry
- Increases brand authenticity, building trust and credibility with clients
- Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
This type of marketing offers a one-of-a-kind way to connect with your targeted audience, establish authority as a business, and share your services across the worldwide web.
Training Videos for the Building Inspector Industry
Saving time and money is one thing all businesses want to do. At the same time, all companies want to train their employees efficiently. From home inspectors to commercial building inspectors, you want all facets of your business to run like a well-oiled machine. Personalized training videos eliminate issues that come with traditional in-person training. This gives business owners and leaders more time and money, all while learning outcomes improve for their building inspector professionals.
Also, training videos:
- Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
- Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
- Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are a simple and accessible way to engage your building inspector professionals while keeping training uniform throughout your business.
Interview Videos for the Building Inspector Industry
You may think of the job application process when you hear interview videos. However, interview videos for the building inspector industry include effective types of video marketing. Expert interview videos for the building inspector industry are videos that feature your business’ industry leaders. Customer interviews are a different kind of interview video that shares what current customers have to say about your business and its services.
Expert and customer interviews build your business’s credibility and trust within your community. One shares the perspective of managers and leaders in the industry to help future customers better understand the product or service they’re receiving, while the other shares experiences they’ll have as potential customers. Ultimately, they both feature insight that will drive them toward your business and help you stand out among your competition. Video Production for the Building Inspector Industry is a phenomenal tool that you can use to meet your marketing and internal communication goals.