Video Production for the Bike Rental Industry

Strong industry growth for bike rental brands has been largely fueled by an increase in the number of bike share systems that have been introduced throughout major cities and towns across the country.  This industry has experienced growth near 12% in part due to the rise in outdoor activities that took place during COVID-19 resulting in the total bike rental industry reaching $773 million dollars and growing. Video Production for the Bike Rental Industry focuses on the promotion of localized bike rental to build audience awareness, boost interest, and capitalize on the introduction of bike rental systems in heavily populated areas such as near transportation systems such as train & bus stations.

Representing the majority of this market is Lyft, but many other smaller bike rental brands exist across the United States. These businesses provide pedal bike rentals, electric bike rentals, and bike share stations that allow for the pickup or drop-off of rented bikes at various locations throughout a city or town.

Beverly Boy Productions can help you engage your audience and expand your bike rental business by providing expert video production services aimed at drawing consumer interest, boosting digital reach, and driving up the total number of bike rentals that are completed within a given area.

Promotional Videos for the Bike Rental Industry

Promotional Video Production for the Bike Rental Industry is an important aspect of the marketing mix that shouldn’t be overlooked. A few short, engaging promo videos for a bike rental brand can quickly boost audience engagement, generate substantial reach, and drive increased rentals of your equipment.

Promo videos are shared on social media, corporate websites, and across third party providers to get the word out about a bike rental system or program, sales, or upcoming events that are likely to generate additional bike rental contracts. Think of your promotional videos as the content that is going to prove to your audience that you can solve their problem. Doing so will help you achieve conversions with your promotions so that you can drive revenue for your bike rental business or brand.

Marketing Videos for the Bike Rental Industry

The introduction of marketing videos into your existing digital campaign strategy can improve your campaign reach, increase your organic rankings, and drive important traffic & leads to your website, social media handles, or landing pages.

Marketing videos:

• Are especially appealing to millennials and a younger generation that prefers video content over all other formats of media. YouTube is the second most preferred content behind Netflix for millennial crowds.
• Are utilized by 86% of businesses and growing. Consumers recall 95% of messaging contained in a marketing video compared to less than 10% of written messages.
• Are important to convincing a consumer to purchase a product or engage in a service. 84% of consumers have made a purchase after seeing a branded video.
• Are important to boosting social media reach, engagement and interaction. Video is shared 1200% more than images on social media.

Modernizing your marketing, with video content, is key to growing your bike rental audience and to delivering the key information about upcoming events, activities, products or services that are being introduced by your brand.

Training Videos for the Bike Rental Industry

Although your overhead is likely low as a bike rental business, bringing on new employees is something that virtually any business that looks to expand will have to do at some point. Training Video Production for the Bike Rental Industry, therefore, may not be something you consider early on in your growth but it’s likely to come up as you expand.

Training videos allow you to consistently provide training to your team, wherever they are, whenever they need to learn new tasks, priorities or responsibilities associated with their roles. Whether you’re training your next shop manager, delivery assistance, or customer service representative, video training is vital. It’s going to save you time & money, and your employees are going to retain 95% of the message whereas they’ll retain only about 10% of what you teach in writing. Consider video training a must!

Interview Videos for the Bike Rental Industry

Building consumer confidence in your transportation system is important to growing your bike rental business. Interview videos, that showcase your recent customer experiences & satisfaction are a great way to boost community confidence in your brand to further fuel growth. In fact, many bike rental businesses find that they can introduce customer interviews alongside their own leadership interviews or interviews that represent niche-specific representatives of their brand in order to build community confidence & trust in their credibility, authority, and expertise.

This is how you’re going to prove to “would-be” bike renters that your bike rental system is the go-to source for their transportation around town. Share customer experiences, showcase the expertise your team has in bikes & transportation around town, and introduce your audience to an entirely new view of what it’s like to run a bike rental business. Ask Team Beverly Boy about expert interview Video Production for the Bike Rental Industry and the next steps to using video to grow your brand!