Video Production for Shoe Stores

Shuttering of nonessential businesses in 2019 and 2020 due to COVID-19 would leave many shoe stores struggling to survive and post-pandemic fallout continues to impact stores that garnered much of their foot traffic from malls. Further threats arising out of increased ecommerce sales have also impacted the shoe store industry resulting in less than prominent increases in revenue following substantial declines in the previous few years. Savvy brands, like Foot Locker, will turn to offering mixed in-store and ecommerce shopping experiences that are fueled by marketing & promotions largely involving professional Video Production for Shoe Stores.

Experts in video production will promote new products, drive consumer awareness surrounding upcoming sale events & shoe drops, and improve consumer interest in the various footwear products that each shoe store has to offer in order to drive up in-store traffic & to boost revenue through ecommerce sales.

Beverly Boy Productions offers many different video production services that can help you get your shoe store front and center to the target audience to drive up the total foot traffic that enters your store & to encourage more revenue producing sales conversions for your store. It all starts with the production of expert marketing & promo videos for your shoe store!

Promotional Videos for Shoe Stores

Shoe stores represent a $42 billion dollar industry and that’s not including the revenue that is generated through digital, ecommerce shoe sales! According to recent surveys, 46% of consumers have made a purchase after they see a video, so it fares shoe stores quite well to produce promotional videos that represent their products, upcoming shoe drops, shoe sales, and individual store related events.

Short, promotional videos:

• Increase audience hype around your store.
• Build audience interest in the products you offer for sale.
• Boost total engagement to your shoe store.
• Increase conversions resulting in higher revenue from sales.

According to 80% of shoppers, product videos improve confidence ahead of purchases by offering consumers & prospects a better understanding of features & key elements of a product ahead of the sale resulting in their increased likelihood of following through with a purchase. So why wouldn’t you produce product promo videos to represent the shoes that you sell at your store?

Marketing Videos for Shoe Stores

A study by Google revealed that when inspirational or empowering ads are shown on social media or elsewhere online, women between the ages of 18 and 34 are twice as likely to think positively about the brand and they’re 80% more likely to like, comment & share the ads, automatically boosting reach for the business.  Shoe stores that market to women can achieve incredible reach just by producing marketing videos that offer inspiration and are empowering for women!

This is just one of the many ways that marketing Video Production for Shoe Stores can boost sales.

Consider the following additional benefits of video marketing for your shoe store:

• Up to 66% more qualified leads each year.
• Up to 49% faster revenue growth than non-video marketing.
• Up to 300% higher click through rates on email campaigns.
• Up to 1200% more social media shares than static images or text alone.

Big shoe store brands have been using video marketing to their advantage for over a decade, but only in the past few years has video marketing been an attainable opportunity for smaller shoe stores. There’s no excuses now! Savvy brands will use video to achieve their marketing goals while less than savvy stores will ultimately fall behind the competition losing out big on reaching a wide audience that engages online with video up to 100 minutes each day!

Training Videos for Shoe Stores

Inside any retail store, employee training is vital to the success of the operations. Strong employee training programs build strong employees that are prepared for their roles within the company and can handle customers with great care. Unfortunately, there’s not always a lot of time to provide employee training and consistency is often lacking across multi-store locations where new employees are regularly hired on.

Training Video Production for Shoe Stores can improve training outcomes, increase consistency of training, and reduce total training times for shoe store owners resulting in significant savings of resources such as time & money. In fact, employees appreciate video training because it makes training flexible & easy to access, and the store owner appreciates that training is readily available & requires no real interruption of existing roles or staff. It’s truly a win/win situation on both sides.

Interview Videos for Shoe Stores

Interview videos, especially those that include your CEO, sales team, key personnel, or staff are a great way to build close, authentic connections between your shoe store and your target audience. Consumers find interview videos to be genuine, easy to connect with, and fun to follow. Shoe stores can also incorporate interview videos that represent their target market or key customers to prove their credibility & to build trust among their target audience in order to further represent their brand.

Ask Team Beverly Boy about each of these types of Video Production for Shoe Stores and how you can put video to work for your store to grow your audience, boost your sales revenue, and achieve the individual goals set by your store!