Video Production for Security Services
Security services are typically responsible for standing guard at gates, outside of banks (or indoors), and in communities or businesses where there are frequent cash-transactions or needs for outside support to protect consumers or the public. As the industry was negatively impacted by COVID-19 resulting in widespread closure of non-essential businesses through much of 2020, security services providers are experiencing significant revenue gains into 2022 and are expected to continue to achieve a 3.3% increase to reach a market share of $51.8 billion and growing. Video Production for Security Services focuses on providing unique insight to prospective customers that will draw their attention, increase their likelihood of becoming paying clients, and generating revenue for the organization.
Beverly Boy Productions provides many different levels and types of expert Video Production for Security Services that can help to build audience reach, boost trust, and ultimately generate revenue for your brand. Each of the video products we provide are focused on marketing & promotions, trust building and interviewing, and training as well as to help your business move your customer down the funnel closer to a sale.
Promotional Videos for Security Services
Promotional Video Production for Security Services focuses mostly on the generation of content that is going to contribute to demand generation & conversions. Since security officers and security services providers primarily operate on a B2B relationship in which they work for other businesses and business providers, the promotional tactics that are utilized to generate sales & commitments with these providers are largely focused on engaging at each major stage of the marketing funnel.
Promotional videos engage at the bottom of the funnel to increase contract initiation and to bolster higher revenue from sales. These service providers might present promotions that:
- Educate audiences on their security systems, alarm monitoring or cameras.
- Build audience hype around security services.
- Increase audience understanding of security solutions.
- Create fear of missing out to encourage security interest in the business.
Promotional videos may be shared on social media, a website, television, or a variety of third-party distribution channels where likely business owners and organizations that could use the services are spending their time.
Marketing Videos for Security Services
Marketing Video Production for Security Services is intended to boost audience reach, increase organic website traffic & rankings, and ultimately push the consumer down the marketing funnel closer to the promotion that will trigger a contracted sale. Demand generation efforts that begin with video are essential for businesses in the security business sector just as they are to most other industries these days as consumers are spending 100 minutes or more online watching digital video each day.
For security providers, the use of marketing videos to educate consumers about services and the need for security solutions begins with the creation of awareness-focused videos. As the consumer begins to take note of the need for security, videos can focus more on generating leads and on lead nurturing that will gradually shape the buyer’s journey. Ultimately, the goal of marketing videos is similar to promotional videos, but the marketing journey begins at the earliest stage with simply providing educational videos that show consumers what their needs & potential solutions are.
Training Videos for Security Services
Training new personnel to work as security services providers is a lengthy process. Not only does this require significant one-on-one training, there’s a lot of individual learning that must take place to understand organizational needs, security features, and the underlying skills that are essential to the role. Much of this training is repetitive and can be easily provided by computer or video.
Training Video Production for Security Services can provide a time & money saving solution that presents all of the important information to your personnel in an easy to follow, fun to engage with, and consistent manner. In fact, training videos will generally save you countless hours with each new employee that is engaged and hired on your security personnel team.
Interview Videos for Security Services
Building trust with your audience is another essential practice for security services providers. Not only do you need to build confidence across the businesses and business owners that you intend to work for, but you’ve got to create a sense of authority & commitment with your prospects, too. Interview Video Production for Security Services is a great way to build this level of trust.
Ask Team Beverly Boy about the steps you can take to establish trust, build audience commitment, and generate more leads & revenue for your brand.