Video Production for Pizza Restaurant Franchises

Franchised pizza restaurants such as Dominos Pizza, Pizza Hut, and Little Caesar Enterprises are part of a $36 billion dollar industry that has experienced consistent revenue growth resulting from a variety of economic factors including the COVID-19 pandemic which led to people eating at home for a very long time.  Even prior to the pandemic, pizza restaurant franchises were growing and expanding due to rising per capita disposable income, increased discretional spending, and consumer confidence in franchised brands. Video Production for Pizza Restaurant Franchises is mostly focused on growing community awareness & driving revenue through sales, but training videos are also an incredibly important aspect of a franchised restaurant’s video production plan.

Beverly Boy Productions provides expert video production services for pizza restaurant franchises across the United States. Whether you’re trying to build your audience in a new town by introducing promotional videos and video marketing projects that increase consumer trust & engagement, or you’re interested in creating a video training program that will appropriately prepare your team for the positions or roles most important to your franchise, we can help!

Promotional Videos for Pizza Restaurant Franchises

Promotional Video Production for Pizza Restaurant Franchises includes a consistent push toward building up community awareness around the restaurant and its offerings in order to generate consistent revenue through sales. You might recognize promotional videos that showcase pizza flavors, sides, or pizza delivery services as these are key topics of coverage for many pizza restaurant franchises that are seeking to build community engagement, increase audience awareness, and drive up consumer commitment.

Think of promotional videos as the connection between your business and your audience when it comes to enticing the target audience into becoming a client or customer. Short, engaging promo videos typically push hard for conversions whether that’s pizza sales, pizza deliveries, or some other type of consumer engagement with the brand.

Marketing Videos for Pizza Restaurant Franchises

Marketing Video Production for Pizza Restaurant Franchises is a shift away from the creation of only conversion focused content to include videos that increase audience awareness of the business and its services, boost consumer confidence in the restaurant, share customer experiences & stories, and work at every stage of the marketing funnel to engage the consumer and guide him or her closer toward becoming a customer.

Marketing videos are incredibly important for pizza delivery businesses and for pizza restaurant franchises. They have the capacity to generate more qualified leads for the restaurant, to boost consumer interest in new pizza products or the sale of various value-add items such as chicken wings, salads, and sandwiches or soda that are offered alongside the pizza sales for the brand. Marketing videos can increase organic reach, drive up landing page conversions, and boost email clicks, too.

Training Videos for Pizza Restaurant Franchises

Probably one of the most notable uses of video for pizza restaurant franchises isn’t in the marketing & advertising, but inside the store or internally within the business. Training Video Production for Pizza Restaurant Franchises is essential to growing a franchised restaurant. It’s common knowledge that many pizza restaurants struggle with high employee turnover rates. This means the need to be continuously hiring new employees is evident.

Training videos can’t solve the need to hire more employees, but they do make training more consistent, effective, and efficient.

In fact, video based training can:

• Reduce the total amount of time it takes to train a new pizza maker, customer service rep, or pizza delivery driver.
• Improve the knowledge retention among pizza restaurant workers empowering them to work throughout the restaurant and to feel confident in their positions within the store.
• Improve the amount of training knowledge that is provided for pizza workers without adding on to total training time or impacting the existing team’s schedule.
• Making training more flexible, efficient, and effective for workers with all learning abilities.

Almost all major pizza restaurant franchises employ some type of internal training videos for new hires, onboarding, and for training employees within the business to move vertically from one position to another because video training is incredibly effective, saves time & saves money for the franchise long-term.

Interview Videos for Pizza Restaurant Franchises

Ultimately, the decision for consumers to visit your pizza restaurant or to call your restaurant for delivery is going to depend on a variety of factors including location, reviews, and trust. Encouraging a community to trust your restaurant and to commit to ordering their pizza from you takes time and it takes a commitment on your part to build close relationships within your market area.

Interview videos are a great way for pizza restaurant franchises to boost the level of trust & consumer confidence their community members have in their business. Sharing customer interviews and stories, as well as interviews that showcase your leadership and the key people behind your pizza franchise will increase the credibility, authority, and confidence your audience has in your business. Ask team Beverly Boy about interview Video Production for Pizza Restaurant Franchises and the many other opportunities to utilize video to grow your pizza brand!