Video Production for Pet Stores & Pet Care Franchises

Pet stores and pet care franchises offer a wide array of products & services that are aimed at pet owners. The pet industry appears to be growing at a steady rate of about $1.5 billion per year reaching somewhere around $100 billion as of 2021, but this includes all pet stores such as individually owned stores, franchises, pet care franchises, and ecommerce pet supplies & accessories providers as well as pet insurance. Combined it’s a huge industry that benefits greatly from the use of digital video. Video Production for Pet Stores & Pet Care Franchises can be used to draw community interest, boost engagement & build connections.

Increasing knowledge & focus on animal welfare is giving way to a vast increase in the overall size and sheer volume of products & services being introduced in the pet stores & pet care franchises industry. Fortunately, this means more opportunity for franchise owners to market & promote their products & services to their target audiences in order to effectively grow revenue for their brands.

Beverly Boy productions will help you produce expert video content for your pet franchise that is targeted to the community or audience of pet lovers that represent your specific niche. Ask us about Video Production for Pet Stores & Pet Care Franchises, and the steps you should take to influence your audience to connect with & purchase from your franchised brand!

Promotional Videos for Pet Stores & Pet Care Franchises

Promotional Video Production for Pet Stores & Pet Care Franchises focuses on the promotion of products & services offered within these franchises that are tailored to the needs of pets and their owners. Promotional videos might offer up sales, details on upcoming events, insights on how to use or benefit from various products & services, or special introductions to new products or services that are being offered inside the store. Consumers are willing to spend quite a bit on their pets, and since 73% of pet owners purchase pet food and other products online, it’s important to promote your pet store or pet care franchise online with video content.

Consider also promoting treats, personalized pet care by veterinarians inside your store, flea & tick control, CBD or other over-the-counter treatments for illness or injury to your pet, pet vitamins and wellness products, or pretty much anything else you sell as a product or service in your franchised store.

Marketing Videos for Pet Stores & Pet Care Franchises

Pet store video marketing is an essential task for franchise owners, particularly because more than 82% of all internet searches end in the download or livestream viewing of a video online.  Consumers are spending upwards of 100 minutes watching digital video online each day, if your pet store or pet care franchise isn’t meeting your audience online with video, you’re potentially missing out on a huge market.

Marketing Video Production for Pet Stores & Pet Care Franchises provides you with a direct connect to your target audience on social media, your website, and across a variety of third-party platforms. Short, engaging videos that showcase your pet store, pet care services, and a variety of engaging or otherwise interesting visuals of pets, places pets love or things pets love to do can have a huge impact on your conversions & sales. In fact, marketing videos boost landing page conversions up to 80% or more, increase email click throughs up to 300% or more, and are sure to generate increased revenue & sales for your business!

Training Videos for Pet Stores & Pet Care Franchises

As a franchise owner, you’ll probably figure out that running a retail store is going to require a lot of employee training and repeat hiring. It’s all part of having a rather high overall employee turnover rate, but there are some things you can do to lower the turnover and to improve your training outcomes.

Training videos for pet stores & pet care franchises can minimize the total amount of time you spend training new employees to operate within your store. They’re a one-and-done option that makes training flexible and easy to access for your team, and they’ll save you time & money overall.

In fact, training videos:

• Will improve employee knowledge of important concepts relative to their roles.
• Will reduce the amount of time it takes a new employee to learn their role.
• Improve productivity among your existing team.
• Make your training more consistent across multiple franchised locations, teams, or venues.

Video based training is a great way to improve your training program while saving you time & money. Employees appreciate the flexibility & ease of video training, while you can appreciate the many other benefits that come as a result.

 Interview Videos for Pet Stores & Pet Care Franchises

Operating a franchised store gives you an added level or layer of credibility thanks to the branding of the corporation or franchise, but you’re still going to need to take action into your own hands in order to ensure you’re building a credible, reputable store that your target market will appreciate, find valuable, and return to again-and-again.

Interview Video Production for Pet Stores & Pet Care Franchises can help you achieve these goals by providing your target audience with a direct connection between your team & your audience. Consider sharing interviews that represent your experience, expertise, and the niche-specific authority that you bring to the industry. Your audience will feel more confident in your business and they’ll be more likely to actively (and confidently) engage with your brand!