As a marketing consultant, working closely with businesses and business owners to provide a host of support & guidance on marketing objectives & policies, sales forecasting and market planning is a day-to-day objective that is largely driven by industry indicators and external factors relative to the economy. Marketing consultants will often achieve growth & expansion within their industry when the economy is strong and they’ll face typical challenges that most businesses face when the economy struggles. This $63 billion dollar industry engages in a variety of different tasks to assist brands in growing their operations and boosting their revenue. Video Production for Marketing Consultants, therefore, represents one of the many services that a consultant will utilize not only to grow their own business, but to grow the businesses of their clients as well.

There are nearly 300K marketing consultants operating across the United States, many as individual or sole proprietors but plenty are part of larger organizations such as Accenture PLC or WPP PLC. Consultants in this industry are heavily involved in growth strategies across marketing & sales departments for major organizations, small businesses, or independent brands.

Beverly Boy Productions works closely with marketing consultants to provide expert video production services that are targeted to helping these businesses achieve growth, revenue increases, and profitability. Our video production services include the production of promotional videos, video marketing, training videos, and expert interviews that can be used to boost audience awareness, drive engagement, build trust & reflect positively on the individuals and teams that are part of these marketing consultancy brands.

Promotional Videos for Marketing Consultants

Promotional Video Production for Marketing Consultants are a staple form of content that is used to promote the consultancy services that are offered by an independent marketer or within a marketing group.  With one-third of all internet activity spent engaging in video content, it’s important for marketing consultants to understand that promotional videos are at the heart of social media marketing & advertising campaigns.

Promotional videos are equally important across paid media advertising, on third-party websites, television, and virtually anywhere you expect your target audience to be engaging in video content. Because video has the potential to increase social shares by up to 1200%, you’ll find that a lot of marketing consultants take to social media to spread the word about their business operations, experience, and upcoming promos online.

Marketing Videos for Marketing Consultants

Marketing videos are used by marketing consultants to power the lead generation & profit growth of their businesses. Many different styles & types of marketing videos can be produced including those that can increase audience awareness & understanding of your products & services, videos that represent the key features or benefits of your business, content that represents key opportunities behind your brand, and videos that share your mission, objectives, or key experience with your target audience in order to drive engagement, boost community connections and generate ROI that is essential to growing a consultancy firm.

Consider the following powerful benefits for your marketing consulting agency:

• Increased revenue.
• Increased conversions.
• Strong social media & organic reach.
• Increased organic traffic by up to 157% or more.

Producing marketing videos that represent your marketing consulting group or business will allow you to reach your target audience with content that they are interested in resulting in higher revenue, ROI, and sales.

Training Videos for Marketing Consultants

As a marketing consultant, much of the work you do is based on teaching or training your clients to perform routine marketing tasks for themselves. As such, you’re going to spend a lot of your time training not only within your business as you hire & onboard new employees but also as you teach & train your clients to implement that strategies that you introduce to their businesses.

Training Video Production for Marketing Consultants can have many benefits beyond saving time & money across the board. Consultants will appreciate the ability to create training videos that they can share with their clients to encourage clients to properly implement the strategies and routines actions that they recommend for business growth. Video training can also be used to teach & train newly hired consultants or business operations professionals that are made a part of your marketing consulting team.

Training videos:

• Reduce the need for shadow-style training or one-on-one training.
• Improve training outcomes by encouraging up to 95% knowledge retention.
• Save money & resources that are often spent on training new team members or clients.
• Reduce the total training time that is required to bring a client or a newly hired consultant up to speed.
• Increase work productivity by providing employees with essential skills necessary for success.

Workplace development is absolutely essential to growth across your marketing consulting agency. Video training can help!

Interview Videos for Marketing Consultants

Expert interview videos for marketing consultants are a great opportunity for consultants to build audience acceptance & trust in their business operations. Consider the use of interview Video Production for Marketing Consultants if you’re looking for a way to build community trust in your agency.

Interviews prove your experience & expertise in a particular niche or industry, and are ideal for generating authority in your business. Ask Team Beverly Boy about the steps you can take to use video to grow your marketing consulting agency or brand!