Video Production for Home Furnishings Stores

Industry competition, a prior recession, lower discretionary income, and COVID-19 all negatively impacted home furnishings stores from the early 2000s into about 2021. Now, as the economy is turning around, radical COVID-19 closures come mostly to an end, and overall per capita discretionary income rises the home furnishings stores industry is expected to rise despite prior estimates of the industry declining at a rate of about 2.2% annually to $30.5 billion dollars as of 2022. Video Production for Home Furnishings Stores

Promotional Videos for Home Furnishings Stores

Influencing your customer base so that they will purchase from your home furnishings store is essential, but how? Many different opportunities exist online and offline to connect with and influence your audience to engage with your home furnishings store so that they can ultimately become paying customers who support your brand. Promotional Video Production for Home Furnishings Stores has the power to boost your popularity online, increase your social media reach, and instill a strong sense of trust among your audience, but there’s more.

Consider the use of promotional video content if you want to influence your target market so that they will feel more attracted to your business and more likely to purchase from your store either in-person or online. Short, engaging promotional videos are a great way to reach the people who are engaging in an average of 16 hours of digital video each week online.

Marketing Videos for Home Furnishings Stores

Video marketing plays a critical role in driving sales & revenue for home furnishings stores in-store, online, and offline, too. Many of these retailers once utilized catalogs to fuel sales and are now turning to websites and third-party distribution opportunities in order to build up audience interest in their brands and drive revenue growth. Most shoppers (93%) admit that video is critical to their purchase decisions and directly influences a sale.

Consider marketing videos if you want:

• To generate more sales conversions & revenue.
• To increase audience awareness of your home furnishings store.
• To boost your organic reach on Google & on social media platforms.
• To humanize your brand so that consumers trust your business.

Consumers admit that video is their most desired form of content online, so why not provide your audience what they want while you increase sales, revenue, and ROI for your brand?

Training Videos for Home Furnishings Stores

Despite the home furnishings stores industry employing an estimated 187K people across nearly 15K stores, this industry suffers rather high overall employee turnover rates just like many other retailers. Big box home furnishings stores like Bed Bath & Beyond and TJX Companies (which owns flagship brand TJ Maxx) provide newly hired employees with video-based training in addition to in-store shadowing and various other blended methods of onboarding and training which can improve knowledge retention over traditional training methods reducing total overall turnover rates in many cases, but the system isn’t perfect.

Training Video Production for Home Furnishings Stores can improve customer service provisions, boosting employee morale and mitigating many of the challenges faced by store owners when it comes to hiring and training new personnel. Retailers in the home furnishings stores industry as well as in many other industries appreciate video training programs because:

• Video increases employee engagement.
• Videos reduce total training costs.
• Videos boost employee understanding of complex training topics.
• Videos provide flexible, easy to access training.
• Improve employee knowledge retention.
• Reduce the need for repeat training.

The decision to accelerate new employee training by providing immediate access to video-based training programs will contribute to improved efficiencies, productivity, and employee satisfaction throughout your store while increasing customer satisfaction with your business or brand.

Interview Videos for Home Furnishings Stores

When it comes to selling home furnishings such as curtains, bedding, kitchenware, and miscellaneous products such as small electronics, appliances, and individual accessories that can be utilized throughout the home, building up an audience of repeat purchasers that can resonate with your brand is absolutely essential, but this takes building a community that can trust in you and your offer. Many home goods stores that sell these kinds of products will engage the support of experts to share their knowledge in home furnishings, décor, and interior design as a way of building up a large audience of followers that will trust and purchase from the brand.

Expert interview Video Production for Home Furnishings Stores is a great way to show your dedication to your target audience, build commitment that is essential to creating a pool of repeat buyers, and ultimately generate a strong sense of trust in your brand. Give Team Beverly Boy a call to learn more about this, and the many other expert services in Video Production for Home Furnishings Stores that we can provide to help you elevate your brand!