Video Production for Employment & Recruiting Agencies

Employment & recruiting agencies are impacted by the ebb and flow of the economy often gaining significant revenue during times when the economy isn’t doing its best and consumers are more actively trying to find work and then sometimes losing bargaining power 9and revenue) when the economy seems to do better and fewer consumers are actively seeking new employment. COVID-19 certainly influenced the employment & recruiting agencies industry resulting in substantially increased demand for services amid the closure of many business operations and significant job loss for consumers, but a general fall in hiring rates is likely to slow any continued revenue growth in this $28 billion dollar sector.  Video Production for Employment & Recruiting Agencies includes a heavy focus on building community awareness, promoting employment & staffing opportunities, and of course, on building up consumer leads for the agencies to market to.

Beverly Boy Productions creates many different styles of video content for employment & recruiting agencies including promotional videos for community outreach, marketing videos that can be shared on social media or the corporate website, interview videos that prove the expertise and experience of a recruiting company, and video based training programs that can be used both for staff members working in the employment & recruiting agency industry as well as by incoming prospective employees to learn how to benefit from the services offered by the agency itself. 

Promotional Videos for Employment & Recruiting Agencies

Promotional video content for employment & recruiting agencies can be used for a variety of purposes, but it generally will be found posted on social media, the recruiting website, and on third-party websites promoting jobs, job training, or a variety of other concepts & trends. Promotional videos are typically short, robust, and heavily focused on sharing details surrounding events, activities, sales, or recruiting opportunities that target the client in a way which will generate awareness, interest, and a likely conversion.

Marketing Videos for Employment & Recruiting Agencies

Marketing video production for employment & recruiting agencies includes a heavy focus on building up audience awareness, generating more leads, and engaging the viewer. Fortunately, video marketing can be used at every stage of the employee recruitment process allowing employment & recruiting agencies to maximize their exposure & the total benefit that they can achieve by utilizing video marketing for their brands. 

Recruits look to achieve the following potential advantages with video content:

        • Increased organic reach.
        • Improved social media reach & shares.
        • Stronger lead generation & up to 66% more qualified leads per year.
        • Increased landing page conversions.
        • Improved email click through rates.
        • Stronger audience awareness & attention.

Communicating a clear, detailed, and concise message with your marketing video content is key to generating leads & conversions for your agency. Marketing videos are a great way to entice your target audience to follow your business, communicate with your organization, or become clients.

Training Videos for Employment & Recruiting Agencies

As you recruit more employees or prospects, you’ll find that the need for video based training is stronger than ever. Not only do training videos improve training outcomes and reduce total training times, they make your message easier to retain, too. In fact, viewers retain up to 95% of what they learn in a video compared to less than 10% of the same message if they were to read it. 

Training video production for employment & recruiting agencies includes the production of expert skills training that can be used both by your prospective employees or staff, and by your recruited employees or clients.

There are actually many different ways you can introduce video training into your organization to:

         • Save on training costs.
         • Reduce total training times.
         • Improve training outcomes.
         • Generate stronger knowledge retention among your audience.

Many businesses like yours are already utilizing video based training to their advantage because it is so powerful and has such a strong ability to result in significant benefits for your brand.

 Interview Videos for Employment & Recruiting Agencies

Interview videos are another essential piece of the marketing framework that employment & recruiting agencies can benefit from. Short, expert interview videos that share the experiences and expertise of your key leaders or those who are behind your business are essential to growing prospect confidence in your employment agency. This is how you can get your audience to feel confident in your business and the services that you provide while humanizing your brand so that your audience is more comfortable and less concerned.

Ask Team Beverly Boy about using expert interviews to build audience trust & increase conversions for your business. It’s all part of our expert video production for employment & recruiting agencies that we believe is essential to growing your business & increasing revenue for your brand.