Video Production for the Commercial Banking Industry

The commercial banking industry produces over $838 billion and employs nearly 2,000,000 finance professionals. Talk about a huge industry! As one of roughly 75,000 commercial banks in your field, an engaging marketing campaign is critical for targeted marketing and positioning yourself to succeed against your competition. Compared to other types of advertisement, Video Production for Commercial Banking in the U.S. is something for your company to consider.

Video production is an effective marketing tactic for commercial banks. It helps you reach prospective customers while retaining current ones. At Beverly Boy Productions, we work with commercial banks to produce powerful promotional videos, expert interview videos, and customer testimonials. Through video marketing, our team shows the world what financial services you offer and the impact you have on your customers. This efficiently engages your audience and allows you to reach your marketing and internal communication goals.

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Promotional Videos for the Commercial Banking Industry

Shining a spotlight on your commercial bank is crucial in broadening your customer base. Promotional advertising brings it center stage and maintains current clients. Promotional Video Production for Commercial Banking in the U.S. engages your target audience, making it likely for them to recognize your business and either return for more details or stay as a pre-existing customer.


Promotional videos for commercial banks work by being short and captivating. While they work for television, most companies broadcast promotional videos across online platforms. These include your company’s website, social media outlets, email campaigns – anywhere you expect your target audience to spend their time online. The average internet user spends nearly two and a half hours on social media and that number is likely expected to increase. A short and engaging promotional video on your Facebook or Twitter page could increase engagement, invite new customers, and effectively share your business with the world. When likes and shares distribute your video across the web, it’s as though your followers start doing the promoting for you!

Marketing Videos for the Commercial Banking Industry

Video Production for Commercial Banking in the U.S. is as critical as any other industry. With over 82% of the internet consisting of video content, this is a remarkable opportunity you do not want to miss.

Whether you’re looking to promote seasonal business loans or real estate loans, video production is an incredible way to help customers find your bank. Some benefits of video production include:

– Spreading the word about their business, brand, products, or services
– Establishing the business as an authority in the commercial banking industry
– Increasing brand authenticity, building trust and credibility with clients
– Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

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Video marketing offers an excellent way to build trust with your audience, inform potential clients, and share your services across any platform, from social media to your own website.

Training Videos for the Commercial Banking Industry

Training in the commercial banking industry is essential in maintaining momentum in your business. Brand new tellers and commercial bankers may come and go like a revolving door. However, personalized training videos remove the issues that come with traditional in-person training, allowing business owners to save time and money while improving learning outcomes for their employees.

Additionally, training videos:

– Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
– Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
– Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
– Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

Training videos are an easy and accessible way to engage your commercial banking professionals while maintaining consistent training throughout your company.

Interview Videos for the Commercial Banking Industry

You probably think of the job application process when you hear “interview videos,” but interview videos for the commercial banking industry also include styles of marketing videos. Expert interview videos for commercial banking are videos that share the perspective of your business’s team leaders. These might be your bank managers, directors, or CFO/CEO. On the other hand, customer interviews are another variety of videos that allows your targeted audience to hear what clients have to say about your bank.

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Both types of videos can build credibility for your company and increase trust and understanding with your potential customers. They share insight from professional perspectives as well as a point of view they can relate to. Whether you’re interested in sharing your company’s leadership or what your customers have to say about your company, interview Video Production for Commercial Banking in the U.S. is an effective way to help your company stand out above the rest.

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