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Should You Outsource Your Video Productions to a Third Party

Should You Outsource Your Video Productions to a Third Party?

At Beverly Boy Productions, we work with a lot of companies that have in-house departments for everything from marketing to accounting, and even some that have in-house video production and editing. However, the majority of the clients we serve recognize that film production is incredibly technical, requires a ton of experience and creativity, and simply isn’t for “everyone.” Handling corporate video production for your business may not be your cup of tea, and that’s okay. Whether the idea of an in-house camera crew is something you never considered, never want to consider, or simply cannot afford, you’re probably wondering, “should you outsource your video productions to a third party?”

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You’re definitely not alone. Many businesses large and small consider whether it’s in their best interest to outsource video production to a freelancer.

Or to a full-service video production company such as Team Beverly Boy. But why?

There are actually a lot of potential reasons why you should consider outsourcing your film production. Beyond just the cost, there are several benefits to outsourcing video production. 

Consider the Impact of Video Marketing

If you’re thinking you can get away with just creating a basic, minimum essential video for social media every once in a while – think again! Video marketing is more important than ever before.

In fact, recent studies show that:

  • 65% of consumers are more likely to purchase a product or service after seeing a branded video.
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  • Video increases organic traffic by 160% or more per page. According to Google, pages are more likely to rank in the top 3 if they include video.
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  • Social media videos generate 12 times more shares than simple text or image posts.
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  • Videos increase marketing revenues by 50% or more on average.

The Strats

The list of benefits achieved with video literally goes on and on. In fact, not only are consumers more likely to purchase products or services after seeing a video.

They are actually seeking videos form the brands they know and love as well as from those they have interest in.

So, if you’re not creating videos, and doing so regularly with a strong strategy behind them, you’re missing out!

Making a Choice

But we realize that video production is not for everyone. Let’s face it, filmmakers and video editors spend years perfecting the craft.

As a business owner, you don’t have years to perfect the craft while your customers wait – you need professional video content, and you need it now!

So you have two options. Invest in the tools, software, equipment and resources including talent to do it in-house, or hire a third party. Which sounds simpler?

Projects that are Best Outsourced 

If you’re still wondering, “Should you outsource your video productions to a third party,” it’s probably because you’re thinking that either you can get away with DIY videos that are sub-par.

You’ve got a background in filmmaking.

Or you’re planning on producing so much video content that you believe you might be able to scale better, and more efficiently if you keep the work in-house.

So let’s take a look at each of these scenarios in depth:

1. I’m Thinking About Producing DIY Videos.

Do you have experience? If the answer is, “NO,” then you probably should outsource your video productions, plain and simple.

We’re not just saying this because we’re a full-service film production company that specializes in producing videos for small to medium businesses as well as for Enterprise level firms.

While we would love your business, we understand you know what’s best for your brand. 

Quality

However, if you think you can get away with producing sub-par video content?

The kind of videos that have zero editing or which have poorly constructed storylines, you’re almost definitely wrong!

Check out what your competitors are doing, specifically what they’re doing with video, and come back to this.

Video strategy is more important than ever, and it takes quality to make quality. Plain and simple. 

2. I’ve Got a Background in Filmmaking.

If you have a background in filmmaking, you might be able to produce your own video content for your business. However, you need to be realistic about your resources.

Are you ready to invest in the camera equipment, lighting, and audio required for filmmaking? Do you have the time to produce and edit your videos in addition to running your business? 

The fact is, filmmaking takes time and editing takes a lot more time.

Even well-intentioned business owners frequently find it better to outsource video production when they consider the costs, resources, and time involved. 

3. I’m Going to Produce TONS of Videos.

Here’s one potential reason where it may make sense to host your production in-house.

If you intend to produce videos on a daily basis, it’s possible that investing in the equipment, supplies, tools, and resources.

As well as talent to run your own in-house video production department will be worth it in terms of cost savings.

Salaries

However, you must also consider the full-time salaries for a camera crew, talent, editor and other members of the department.

And you should think about the time it’s going to take for you to manage another department in your business.

If you still think you’ve got what it takes, perhaps keeping it in-house is the right choice for your brand.

Consider This

However, if your business has no intention of pivoting to an all-video strategy. Or you don’t have the resources or desire to tackle this kind of project on your own, you should outsource.

In fact, as we look to answer the question, “Should you outsource your video productions to a third party”?

The answer is basically, “YES” under the following circumstances:

  • You want to work with top talent.
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  • Want to have films created with the latest and greatest technology.
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  • You want to minimize in-house commitments without minimizing your marketing.
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  • Want to scale your production with your changing needs.
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  • You don’t want to invest in tools, software, equipment or other resources.
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  • Want the creative talent of multiple professionals on your project.

The Takeaway

So, should you outsource your video productions to a third party?

Unless you intend to have an all-video marketing strategy, it almost certainly makes sense to hire a third-party production company to produce your videos for you.

You’ll save time, money and resources while maximizing your talent, effectiveness, and efficiency. Yes, it’s just that simple!

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