Should I Hire a Production Company for Online Course Video Creation?

Creating an online course that you can use to teach or train an audience on subject matter that is important to you is an excellent way to improve audience awareness and build a following for your brand. In fact, producing an online course can have a number of benefits including positioning you as an authority on your subject while providing your audience with a more immersive experience than blogging or written content alone can do, while also providing a unique opportunity for you to earn passive income. You might be wondering, though –
Should I hire a Production Company for Online Course video creation?”

The Short Answer

The short answer is, “YES!”

But Why?

We’re breaking down the most important reasons for you to consider hiring a professional Production Company for Online Course video creation.

P.S. Anyone that says you can DIY your way to success with video for an online course has clearly not seen the difference in DIY video content vs professional video creation!

Top Educational Platforms Encourage Working with a Professional

Even some of the top educational course content platforms, such as Thinkific, provide insight for users to better understand the process of hiring a videographer to assist in the creation of course content & videos. This and other posts can be found providing useful insight supporting the process of finding and hiring a professional production company to assist in the creation of online course videos!

Many of these platforms have been around for a decade or more and are well aware of the value behind professionally produced video content. They want educators that create courses for sale across their platforms to do well for themselves & for their student audiences. Why would they steer their customers in the wrong direction?

Professionals Have Expertise & Experience

When deciding whether or not to hire a Production Company for Online Course creation it’s important to carefully consider the experience and expertise that’s on the line. If you were to produce the video content for your online course yourself, how much experience in filmmaking do you have? How much expertise do you bring to the project? Do you have equipment and tools for the job? Do you have access to technology, tutorials, and other needs?

Often, the very first reason to consider hiring a Production Company for Online Course creation isn’t so much about producing a top quality video for your course, it’s about equipment & technology! Let’s face it, producing professional quality footage requires some rather expensive equipment and tools – equipment that most of us don’t have laying around!

When you hire a professional, they bring with them top quality camera gear, audio gear, lighting and set equipment, and technology. These are things that the average professional doesn’t have just laying around and for good cause – this equipment isn’t cheap and it’s not exactly easy to operate without years of experience and expertise! Hiring a professional Production Company for Online Course creation gives you access to quality equipment & gear required for a professional production.

Professionals Save Time & Money

You might not immediately be thinking that hiring a professional Production Company for Online Course creation is going to save you time and money in the long run, but it will! First off, you’re going to save tens of thousands or more on the total cost of production equipment and gear. And, you’re going to save time too!

For instance, most professionals working for a production company have years of experience and expertise under their belt by the time they take on your project. They already know the ins and outs of video production, they know what it takes to produce an engaging, exciting e-learning video that’s going to attract your target audience and keep them interested from start to finish. This isn’t something that you can learn how to do overnight!

Granted, you might be a good storyteller! You might even have a passion for film! Perhaps you even love to use the camera on your iPhone? All of these are great passions and skills to have, but they don’t make you a professional videographer!

Additionally, a professional production company can put all the important pieces of your project together in order to produce equality online course content that represents your brand in a faction of the time that it might take someone that’s not a professional to produce content with similar quality. In fact, a professional is going to produce content that stands out, against the competition, tells a strong and compelling story, and makes a lasting impact on the audience!

Professionals are Trendy Storytellers

When it comes to sharing a story that your audience can resonate with and feel emotionally connected with, hiring a Production Company for Online Course creation is key! Certainly it takes more than just anyone to produce an online course video that touches the hearts of the audience, compelling them to stick around for the duration of the video. A professional production company understands the latest trends and what it takes to master telling a story that your audience will connect with.

Professionals use a variety of trends in their creation of online course content. Not only do they engage unique techniques in their creation of videos to engage your audience, they also employ a variety of tactics throughout the creation of your video’s background and production process, in order to ensure your messaging properly aligns with any political, cultural, or socioeconomic trends which may currently be impacting the thought processes of your target audience.

So, should you hire a Production Company for Online Course video creation? The short answer is, “Absolutely!” and the longer answer has to do with a variety of benefits that come along with hiring a professional to share your story, connect with your target audience, and build an emotional following for your brand!