Quick Tips for Outsourcing Video Creation for Website Owners

Did you know that more than 80% of traffic online is video? Did you know that the average individual spends 100 minutes per day watching videos online? What if we told you that 84% of consumers report they’ve been convinced to purchase a product or service just by watching a brand’s video? If your business is not delivering videos to your audience, you’re missing out on a ton of potential traffic, interaction, and conversions. You’re essentially leaving money on the table. But outsourcing video content for website owners like yourself is the answer.

As a website owner, we realize you’ve got a lot on your plate. You certainly don’t need to take on video production, either.

If you’re wondering how you can maximize your website traffic, customer interaction, and conversions with video, consider outsourcing video creation.

For website owners, this is the key to maximizing video marketing strategy without maximizing your to-do list.

For Your Consideration

But before you hop on the bandwagon and decide to hire a professional camera crew or film production agency? It’s important that you consider your own personal needs.

And what is most important for your business. Check out these quick tips on outsourcing video creation for website owners to get you started.

1. Screen Production Companies & Freelancers

If you’re going to outsource video creation for your website, you need to be prepared to screen production companies. This means not only that you will need to take care to choose wisely.

Between the various freelancers or local production companies that you’re considering hiring.

But also that you should take some time out to test their abilities. 

Portfolios

When it comes to creative works, it’s important to review portfolios. And to also consider having a test assignment completed.

In order to ensure they’re the right company or freelancer to work with your brand.

Keep in mind that test assignments should always be paid. So as to avoid creating a negative relationship with your freelancer or production crew in asking them to work for free.

2. Outsource What You Cannot Efficiently Perform In-House

Perhaps you’re on the fence, and the idea of outsourcing video creation for your website is something you don’t want to fully commit to, just yet.

Whether you have some resources in-house. Or there’s some other reason that you believe you could benefit from keeping certain elements of the video production in-house.

You know your business best.

Outsource what you cannot efficiently and effectively handle in-house. If this means you write your script and outsource the film production and editing, that’s a great idea!

If this means that you write your script and capture the footage but you outsource the editing, that can work too! 

The key here is not to be afraid to outsource what you can efficiently handle in-house. This way you can maximize your production outcome and quality as well as your resources.

3. Be Very Detailed with Creative Briefs

You need to be incredibly detail oriented if you’re going to be outsourcing video creation. Website owners that do not have brand guidelines and a vision for their video in place.

Before they outsource their project are almost always disappointed with the outcome.

How can you possibly expect your production crew or any other creative to know what you’re looking for, if you don’t know yourself?

Before you outsource your project, whether it’s a corporate teaser or a product launch video, make sure that you’ve clearly articulated the details of the project in your creative brief.

This includes:

• Detailing the goals and purpose of the video.
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• Describing the type and style of video you want to create.
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• Listing essential brand elements or styles that should be included.
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• Providing details regarding length, format, and other key information.

Work Closely

If you don’t have this information prepared, consider working closely with your team to come up with the most important details before you decide to outsource.

This way you can deliver everything your freelancer needs when you decide who to hire for the job.

4. Be Clear with Expectations

Just as it’s important to be very clear with the creative elements of the project it’s also important that expectations are clearly defined.

This means that you should define everything from payment terms and ownership status of the project to deliverables and timelines. 

Once you and your freelancer or the film production company you choose to work with have gone over everything. You should have a written contract that outlines all of this pertinent information.

And the agreements made between you and the other party. Make sure that the contract is signed and dated to ensure your own protection as well as the protection of the other party.

5. Keep Communication Lines Open

Please don’t outsource video creation for your website with the intent of just handing the project over and expecting the other party to know what you want.

Creative projects, like video creation for a website, take a lot of back and forth communication between the creator and the business owner.

It’s important that you keep communication lines open, provide feedback in a timely manner, and answer questions that your creative team has quickly and efficiently so that they can do their job.

For more quick tips on outsourcing video creation for website owners, follow Beverly Boy Productions or give us a call!