Video Production for the Diagnostic & Medical Laboratories Industry

Diagnostic and medical laboratories in the United States account for a whopping $66 billion dollar industry which performs analytic services that focus on the identification and determination of the cause or nature behind diseases, injuries or similar patient conditions through the evaluation of patient history and medical data. This industry is largely made up of medical practitioners that specialize in general pathology, MRI imaging, anatomic pathology, X-ray and radiology as well as various other services associated with medical testing and forensics. Video Production for the Diagnostic & Medical Laboratories Industry centers on generating awareness among prospective B2B clients in the healthcare industry that could potentially benefit from the services offered by a medical lab.

Medical laboratories and diagnostic testing centers typically provide their services on referral basis from a general practitioner or specialty healthcare provider. Therefore, these centers really do well to market & promote their services at the B2B level to other healthcare providers. Marketing & promotional videos that target this unique segment are essential to increasing healthcare practitioner insight into the services provided by a medical lab and piquing their interest in the potential for scheduled services.
Beverly Boy Productions provides many different video production options for diagnostic and medical laboratories to assist in the generation of awareness among healthcare providers to increase lead generation opportunities and revenue expansion through video marketing ROI.

Promotional Videos for the Diagnostic & Medical Laboratories Industry

Promotional Video Production for the Diagnostic & Medical Laboratories Industry can facilitate revenue growth by providing laboratories with unique opportunities to introduce their services to other healthcare providers. Promotional videos share important details surrounding medical businesses and the services provided at the diagnostic and lab levels.

The unique advantage for promotional videos to shoe prospective clients service offers and to engage them with insightful details that represent the services provided by the laboratory or diagnostic center can have several major advantages over written ads or static images.

Video promos:

• Have greater social media reach.
• Result in the viewer retaining 95% of the messaging.
• Help audiences learn about complex service offerings.
• Are preferred by most consumers over all other media formats.
• Show your services to your audience of prospective clients through a unique lens that introduces the complex value of your offer in a visually engaging manner.

Marketing Videos for the Diagnostic & Medical Laboratories Industry

Like promos, marketing videos for the diagnostic and medical lab industry have the advantage of showing the audience an engaging and attractive view of the services you provide, but marketing videos include a much wider variety of creative assents than a promo. Where a promo focuses on sharing details of events, service sales, or unique opportunities that apply to the conversion focused audience, marketing videos reach the target audience at every level of the funnel from awareness to conversion.

Marketing videos can:

• Enhance your existing B2B marketing content.
• Improve the engagement rate of content on your website or landing pages.
• Encourage viewers to engage in other forms of content offered by your lab.
• Reduce the total time it takes for key decision-makers to covert.
• Improve search engine rankings.

Records show that 59% of executive level experts agree that when text and video are offered, video is the chosen media format, therefore anytime you can provide video marketing to your B2B clients over written marketing media, it’s a win!

Training Videos for the Diagnostic & Medical Laboratories Industry

Healthcare training is essential in any business that operates in this competitive and incredibly competent industry. Training Video Production for the Diagnostic & Medical Laboratories Industry can vastly improve training outcomes by not only increasing the amount of training that is provided to new employees, but by reducing the total amount of time it takes to train them in the process!

In fact, many medical labs and diagnostic centers utilize video training programs to keep their staff abreast of all the latest clinical information and data that is necessary for them to adequately and effectively perform their jobs. More than 66% of physicians utilize video training for this purpose and nearly 9 out of 10 businesses incorporate video into their training and onboarding programs for similar purposes.

Interview Videos for the Diagnostic & Medical Laboratories Industry

As a medical lab or diagnostic imaging center, trust is essential to gaining clients. The more you can build relationships with your local practitioners and specialists in the healthcare industry, the more likely they’re going to be to send their patients or their patient data to you for further examination and clarification. Building these relationships takes time, and a commitment but there’s one way that you can fast-track the process: with expert interview vides.

Expert interview video production proves your experience & expertise on camera so that your target audience of practitioners and health professionals can get inside details on what you know and how talented you and other members of your team or practice truly are. Sharing your mission, critical ideas, and key insights as well as your experience and the important data behind your expertise is a great way to expand prospect knowledge of your practice and the value you can provide to their patients.

Ask Team Beverly Boy about all of these different opportunities in Video Production for the Diagnostic & Medical Laboratories Industry to assist you with growing your practice to the next level!