5 Types of Healthcare Corporate Video Content You Must Create
A healthcare corporate video is a way for healthcare firms to connect stakeholders, referral sources, and outside consumers with their brand for added growth. According to Pew Research Center, 72% of all internet searches have to do with healthcare information. With more than half of all internet viewers going to video search engines like YouTube to find information, you really have to focus on how you’re targeting your marketing strategies these days.
Healthcare corporate video content can help you to build trust among other providers, boost confidence in your practice, and can generate an err of satisfaction among your stakeholders. Consider these 5 types of healthcare corporate video content to achieve your marketing goals.
#1. Animated Healthcare Messages
Delivering animated healthcare messages can help you to get complex points across to a diverse audience without worrying about stakeholders missing the key message.
Animations that focus on prevention tips, how-to programs, or messages that are otherwise complex and difficult to understand can improve viewer understanding. Consider the use of animated healthcare messages as part of your corporate video marketing for your healthcare business.
#2. Staff Testimonial Videos
While patient testimonials are ideal for building trust among other patients, staff testimonials are often what you need to build trust among other stakeholders and referral sources for your healthcare firm.
Healthcare corporate video content that focuses on staff testimonials can improve the way that key stakeholders feel about investing in your practice. Consider sharing these videos with your prospective employees too in order to boost your retention and minimize hiring expenditures.
#3. Surgical Procedure Videos
Key stakeholders often look to healthcare practices to determine what it is that’s going wrong and where things can be improved. Improving key practices and procedures is vital for those working in the healthcare industry, especially if you’re working in a hospital setting.
Surgical procedure videos represent one of the most common types of healthcare corporate video content that is used by upper management and key stakeholders to determine where process abnormalities come into play and what can be done to improve procedures for the safety and health of those involved.
#4. Behind the Scenes Videos
Showing off what your corporate healthcare practice is like behind the scenes is a great way to boost morale among your team. Behind the scenes videos can be produced for various audiences depending on the story you wish to tell.
For key stakeholders, consider a behind the scenes video to help familiarize others with your practice, the benefits you provide, and the unique services you offer which set your practice apart from the competition.
Consider this type of healthcare corporate video content to influence investment decisions.
#5. Corporate Culture Videos
Every healthcare practice has a corporate culture all their own. What’s your corporate culture? Sharing your corporate culture is one of many ways that you can incorporate healthcare corporate video content into stakeholder meetings, quarterly reviews, and referral source lunch and learns.
Showing off your corporate culture will help outsiders to see the value in your mission and how your entire staff and crew carries your mission forward in the activities and processes that take place within your firm day-to-day.
Need help creating any of these types of healthcare corporate video content for your practice? Give Beverly Boy Productions a call today at 888-462-7808!