How to Make Local Business Video Marketing Successful for Your Brand

The use of video in conjunction with a variety of local business marketing techniques is key to producing a local business video marketing campaign that will be most successful for your business. While the use of SEO, email, paid marketing, and a variety of other techniques associated with local business marketing is important, integrating video into each phase of the sales funnel is equally vital to the success of any local marketing campaign. If you’re wondering how you can make local business video marketing successful for your brand, we’ve got the tips you need!

Why is Local Business Video Marketing Important?

As a local business owner, you might not think you need to be marketing online.

After all, won’t a brick and mortar storefront do just fine? Won’t people find you automatically because you have a local address?

Not really! In fact, just because you have a local address and a store that is local doesn’t mean that you will automatically be found locally and online.

Finding Your Business

Sure, people might find you just be driving by or through local word of mouth, but when it comes to finding you online though Google Maps, Apple Maps and all of the different ways that people use their phones to search for local businesses to shop at, you need more!

You need to be optimizing your Google My Business page, including videos that showcase your local store and the products and services you provide.

You need to have customer testimonials to gain trust from the locals in order to generate conversions at your store.

And you need videos on social media to attract new customers or clients.

Videos are the key element of any marketing campaign that drives engagement, nurtures leads, and generates trust and conversions among your audience.

Local Business Video Marketing Techniques

Fortunately, you’ve got a lot of options when it comes to local business video marketing for your brand.

In fact, you can use local business video marketing to your advantage for any of the following:

• Create video ads for social media to promote locally.
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• Facebook ads, in particular, allows local targeting to ensure the right audience sees the videos you share.
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• These are great for attracting new, local customers to your restaurant, store, or other local business.
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• Use local business video marketing to engage prospects on your website.
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• By including videos on your landing pages, you can increase conversions by up to 80% or more.
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• Use videos in email funnels and include the word “video” in your email subject line just to increase click-through rates by up to 300%.
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• Share videos on your Instagram stories. Local businesses should use Instagram to share visuals of their products or services. Whether it’s a restaurant, hotel, florist, bakery, or any other business that has products that are visually appealing – Instagram, particularly posting video to your Instagram Story, is important.

Local Business Video Marketing in Action

The use of local business video marketing at all phases of your campaigns and through every facet of your marketing is important to your growth and success.

Just think about how video improves the consumer relationship and customer experience.

For example:

A prospective customer is looking for a restaurant to eat at locally, they are browsing from their phone and come across a video on Google.

One that showcases YOUR restaurant’s master chef cooking the perfect meal in your 5 star kitchen followed by a quick meet and greet.

That reinforces the human connection by showing off a short interview of the chef.

Your competitor, a restaurant across the street, also has a master chef and a 5 star kitchen, but they don’t have videos online so when this prospect was looking for the perfect restaurant they found your video, and your competitor’s single logo image.

Who do you think is going to stand out? Who do you think the prospect is going to choose? 

Not only does video improve the likelihood of consumers choosing your business over the competition, but video also increases the likelihood that your business is going to show up in a local search ahead of your competition.

In fact, according to Google, webpages that include a video are more likely to rank first page.

Video also increase the click-through rate of organic traffic resulting in up to 150%  more click-throughs or more!

When it comes to local SEO, the use of video represents one of the most powerful options a business has to rank, drive traffic, generate leads, and convert leads into customers that generate revenue for the brand.

Local Business Video Marketing Tips for Success

You’ve seen some of the ways the local businesses can use video marketing, and you know the importance of video marketing for your local business.

Take a look at some of the best ways to maximize the effectiveness of your local business video marketing efforts.

There’s more to it than just producing a video and posting it to your webpage or social media account.

Consider the following tips:

• Share local business videos on your Google My Business, Yelp & Social media pages.
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• Create sponsored videos, and documentary style videos, that showcase a partnership between your local business and other local organizations or community members, to maximize reach and generate stronger awareness for your brand.
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• Always use SEO focused titles, captions, and hashtags when posting videos. Don’t forget to incorporate your keywords into your transcripts, too! Transcripts are searchable on Google and on YouTube which means keyword rich focus is incredibly beneficial!
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• Create local business video marketing relationships with influencers, particularly micro-influencers, that are also local to promote your brand and increase your audience reach.
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• Ask for testimonials from regulars. The more the better!
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• Optimize your Google My Business (GMB) page to promote your local business on Google, Google Maps, and in local search online. Add videos, and photos, to your GMB pages regularly and consistently.

There’s plenty of work to be done when it comes to local business video marketing

With consistency and focus, you can build brand loyalty, strong relationships, and positive outcomes for your business.

Need help creating videos for each stage of your sales funnel? Give Beverly Boy Productions a call!