Close

5 Ways to Use a Consulting Case Study Video to Increase Conversions

As a coach or consultant, much of your business revolves around building up trust in the brand that you’ve created around yourself and your inner most thoughts. To further increase your business and grow your brand, you’ve got to always be on the lookout for ways to impress your target audience. If you really want to increase conversions for your consulting business, producing a consulting case study video and sharing it across your website, landing pages and near your lead capture attempts will take your brand to the next level.

BBP camera crew 1-10

At Beverly Boy Productions we work with consultants and coaching clients regularly to build 6 and 7 figure brands. That’s why we’re showing you 5 ways that you can use a Consulting Case Study Video to increase conversions for your coaching business. When you’re ready to produce a professional quality consulting case study video that will drive conversions for your brand, give our team a call!

Get a Consulting case study video quote!

Name:
E-mail:
Phone Number:
Tell Us About Your Project:

Here are some ways that you can use a consulting case study to level up your brand:

Embed Case Study Video on Your Homepage

Promoting your coaching or consulting brand often starts at your website homepage. This is where many organic prospects are going to land as they learn about your consulting business and seek additional details or data. By embedding a case study video on your homepage, you’ll be able to grab the attention of anyone that visits your website organically or through paid media channels and campaigns. When you post your case study video to your homepage, just make sure that it:

– Has a thumbnail image of a person with a smiling face.
– Includes a lead capture form nearby.
– Is immediately entertaining so that it grabs audience attention.

Follow all other case study video best practices to ensure the best results from sharing your case study video on your website homepage.

Share Case Study Video on Product Landing Page

Including a Consulting Case Study Video on your product landing page, or on any landing page that you create in which the case study directly applies is another great way to increase your audience conversions. Case study videos should be included above the fold or near the top fold on a landing page, they should immediately engage the audience, and they should immediately instill trust in the viewer.

Beverly Boy camera crew

To increase the level of trust that your audience has in your case study video consider the following:

– Include customer details and data that can be backed up visually.
– Showcase a client that is representative of your target audience.
– Include expert testimony to backup any claims made.

Of course you can take other steps to increase trust with your case study, but these are the first considerations that you should be making.

Post Case Study Video in Your Email Marketing Campaigns

If you’re sending out drip campaigns or lead nurturing emails, you should be incorporating your Consulting Case Study Video into those campaigns. It’s been proven time and again that the use of video in email campaigns can increase conversions. In fact, just stating the word “video” in an email subject line can increase open rates and including a video in the email can further increase consumer likelihood of actively engaging with your email.

To boost conversion rates from the use of your Consulting Case Study Video in your email campaigns, consider the following:

– Including videos in content of an email can increase CTR by up to 300% or more.
– Consultants that include video in their email nurture campaigns have a 96% hire open rate.
– Make sure that your video loads easily and isn’t too long.

Follow all other case study video best practices and essential tips in order to maximize your potential for increased conversions in this capacity.

Add Case Study Video to Existing Sales Presentation

The addition of case study videos to existing sales presentations can help your sales team close more deals. It doesn’t matter if you have a full service sales team, or you’re a one man/woman show, the use of a consulting case study video as part of your sales presentation process is an excellent way of increasing your leads. Simply incorporate the video into your sales presentation towards the middle or end in order to back up any claims you’ve made leading up to that point and show off the social proof that others trust in your brand.

Beverly Boy post production

Get a Consulting case study video quote!

Name:
E-mail:
Phone Number:
Tell Us About Your Project:

Share Case Study Video on Your Social Media Channels

The application of case study videos that represent your consulting brand on social media is another great way to boost conversions and generate leads for your business. Sharing your consulting case study video on Facebook, Linkedin, or posting clips on YouTube and TikTok or Instagram Stories are all great ways of churning up audience interest in your brand and boosting trust which are essential to conversions. Just make sure you’re consistent and that you follow through with any promises that you make along the way.

Leave a Reply

Your email address will not be published. Required fields are marked *