5 Smart Video Production Tips for Success

With more than 80% of online content that is consumed made up of video, it appears that great video production is paramount to your business’s success online. If you’re not already producing quality videos for your prospective customers, existing customers, and those interested in your brand, you’re missing out! Smart video production can help your brand achieve success online by improving your marketing campaigns, engaging a wider audience, and generating great success for your business. Check out these 5 smart video production tips for success with your next video marketing campaign.

1.  Plan Essential Equipment Early On

Whether you’re a beginning videographer or you’re a seasoned professional, video production equipment can be tough to acquire. There’s a lot of different tools and equipment needs for the trade.

Chances are, even if you’re a seasoned pro, there will be gadgets and gizmos you need that you don’t have. 

Time is Precious

Planning essential equipment early on will ensure that you have adequate time to gather the equipment that you need, borrow or rent it from others, and be fully prepared for your shoot.

If you’re struggling to get the equipment that you need for a shoot, consider adjusting your plans accordingly while you still have time in pre-production.

2. Plan Your Shoot Schedule, & Memorize It

Smart video production is often the result of more than just the planning efforts that go into the shoot–it’s about your ability to memorize your schedule and adjust or adapt on the fly as necessary.

It’s important to know the timeline of your shoot day as well as being fully prepared for each scene and stage of the shoot so that you can coordinate supports and crew engagement.

3. Avoid Background Noise, Audio Quality is Vital

If you’re hiring a professional video production crew, this will be of minimal worry to you because they will send a location scout in to find the perfect area for your shoot.

However, if you’re filming your own DIY video, you’ll want to pay close attention–avoid background noise and make sure that your audio quality is top-notch. You don’t want noise, a barking dog, airplanes, or other interruptions occurring during your shoot.

4. Use the Rule of Thirds

Important for the camera crew and also the editors, the rule of thirds states that a balanced and interesting shot will be broken down into thirds, horizontally and vertically.

Such that when you frame a shot the elements should run along the lines of the thirds. Ideally, shots are framed along one of the intersecting points.

Learn More

You can learn a lot about visual composition and the rule of thirds with some basic research. Or, give Beverly Boy Productions a call at 888-462-7808 to learn more about the rule of thirds.

5. Improve Final Cut with Editing

Smart video production requires a lot of effort in the initial pre-production stage and in the shoot, but your work certainly doesn’t end there. As your project pushes into the post-production editing stage, think about the steps you can take in editing to improve your final cut.

You should be using B-roll and scene cuts to establish each major section of the story and to create a stronger sense of balance. In fact, depending on the style of video, B-roll is a major element of the overall production.

Use these clips for everything from establishing credibility to engaging the audience in need and engaging.

Let’s Work Together 

Want to learn more about smart video production tips and tricks for success with your brand? Give Beverly Boy Productions a call at 888-462-7808 for more information!