5 Reasons to Consider Software Demo Video Production

Whether you operate a standalone software business or a SaaS business, there’s a very strong likelihood that you’ve utilized video in your marketing efforts. In fact, few software businesses operate without the use of video in their day-to-day operations and most know the value of incorporating software demo video production into their marketing efforts. Not only do software demo video provide increased ROI and stronger engagement among consumers, they’re also considered one of the most powerful marketing tools. These are just a few of the top reasons to consider software demo video production for your business.

Want to learn more about software demo video production services and how they can help your software business thrive? Give Beverly Boy Productions a call at 888-462-7808!

1. Connect with Customers

If you’ve never produced a video for your software business, you’ve probably not experienced the true reach that comes from powerfully entertaining marketing videos.

One of the greatest challenges faced by SaaS or just software businesses revolve around marketing the products in a way that allows customers to fully understand the product and what is has to offer.

Software demo video production helps you to show customers what your product is rather than the customer having an abstract understanding of what you’re trying to offer – this helps you to strongly connect with customers.

2. Engage Customers & Deliver Key Messages

Videos are the most engaging form of content currently available online.

More powerful than written content or still photos, software demo video production services can help you to engage your customers and deliver your core message in a way that they are most likely to remember.

In fact, we recall up to 90% of what we watch on a video versus just 20% of what we read. Just think of how engaging video content can be when it effectively connects with each of the major touch points in your marketing funnel.

Video can be used to engage clients in your email marketing campaigns, in your social media campaigns, and on your website. 

3. Save Time & Grow Sales

Want to increase sales on your website or from your email campaigns and landing pages? Videos have the power to do this! In fact, a single video posted to your software campaign landing pages can increase sales by as much as 80%!

Further, the use of software demo videos can also help you to save time among your sales team. 

Sales teams that incorporate video into their email marketing campaigns have seen as much as a 400% increase in click through rates and a related increase in sales.

4. Increase Conversions

Conversions are heightened with most forms of video content, but for software companies the increased conversions that come from software demo video production are frequently higher than those for many other niches or industries.

Consider the use of software demo videos on your website to increase traffic and clicks to your pages, on your landing pages to increase sales, and in your email marketing campaigns to both increase click through rates and to drive sales.

5. Increase ROI

Software demos can increase conversion rates by as much as 80% resulting in a significant ROI. The average video costs between $1,000 and $10,000 per finished minute.

Professional software demo video production is typically below $5,000 per minute. A 2-3 minute demo video, therefore could be produced for between about $2,000 and $20,000. With 80% more sales, you should be able to recuperate your video investment in no time!

Trust in Team Beverly Boy

Want to learn about software demo video production services? Give Beverly Boy Productions a call at 888-462-7808!