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4 Steps to Story Video Production That Doesn’t Suck

Any marketer that tells you a story isn’t important is lying! In fact, you might actually meet marketers that tell you stories are all fluff and no effect, but they are not delivering powerful marketing–and they are not likely to win the game! The reality is, stories sell! If you want to write and produce a story for your brand that doesn’t suck, you’re going to need to follow these six steps to story video production.

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Consider This

But, before we dive into each of these actionable steps to story video production, let’s talk real quick about stories. What makes a great story? What constitutes a story? And, more importantly, why are stories so important?

  • A story is the most effective method of communicating your brand to your audience.
  • Every story has a character, setting, plot, conflict, and a resolution.
  • Stories are important because they influence, teach and inspire. 

To the Drawing Board!

Crafting a story video that connects with your audience, influences or otherwise inspires them, and builds trust or empathy for your brand takes some planning. In fact, if you want to write and produce a story that doesn’t suck, follow these six steps to highly effective story video production. 

1. Define the Goal & Core Message

Before you produce a story video, you need to define the core message and purpose of your video content. What are you trying to achieve in telling your story? What is the purpose of your message? What values do you believe are important to your brand that should be delivered in the story?

As you work to define the goal, and the core message of your story, consider the following:

  • How your message connects with your core audience.
  • What our business believes in and how that differs from your competition.
  • The values that are most important to your brand and to your customer.

2. Script & Storyboard Visuals for Your Video

The next big step in story video production for your brand is to write the script. The script should use language that directly relates to your audience. Do not use words that are difficult to understand or it will not resonate with your target audience. 

The storyboard will reflect the visual plans for camera angles that are expected for your shoot. As you create the storyboard, consider how you can incorporate various visuals in the scenery and layout of your set. Also consider how the use of camera movement and angles can be used to bring life and excitement to your story video production.

3. Show Your Story, Don’t Tell It

We’ve said this many times before, but it stands to be said again–show, don’t tell, your story. Story video production most certainly should involve the use of visuals to deliver the story of your brand. But how?

Part of a Whole

Think about the values, core message, and concepts of your story. Think about how you can use characters that have similar morals and understanding of your brand. Think about how you can use a scene or background that showcases important elements of your story without actually saying so. Story video production is one small part telling the story and several big parts showing the audience what you mean!

Heart to Heart

Do you want people to feel like they should support your brand because it provides support to the homeless? Connect with them on an emotional level. Show them how you support those in need. Help them feel the love that you have for others and WANT to share it back with you in the form of donations or other input.

Show your story–don’t tell it!

4. Never, Ever, Ever Copy Others – Be Unique

Finally, the best story video production is the result of taking your time, working with your team, and coming up with creative new ways of depicting your brand in a way that no other company can. Don’t copy others! Get creative and work together to come up with a story that engages your audience and makes competitors wish they could be like you!

Once you’ve created your brand story, consider this test:

  • Produce the video and then eliminate your personal branding.
  • Watch the video without your branding, or add a competitors branding to the video.
  • Does the video feel awkward? Does it fit your competitor?

The Glass Slipper

Your story video production should be yours! If you show your story, and take out your personal branding and the branding of a competitor is in place, it should NOT feel right. The story, whether it has your branding or your competitor’s, should still feel unique–like it’s telling YOUR brand story. This is story video production that doesn’t suck!

Let’s Collaborate

Want more details? Give Beverly Boy Productions a call today at 888-462-7808!

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