4 Reasons to Hire a Video Content Creation Company
Online content is very important to growing brands. Gone are the days where all you need is a brand name and a 30 second television commercial. Competitions fierce and the only way you’re going to surpass the large and small competitors in the market is by hiring a video content creation company that can take your business, and its branded content, to the next level.
1 Not Just Anyone Can Produce Quality Videos
Think Sally from Accounts Payable can do what it takes to keep your brand front and center online? It’s not likely! Not just anyone can produce top quality video content. While Sally might have a Smartphone, and she might even take a lot of selfies, it’s not likely that she has the video production skills of a professional video content creation company. In fact, using Sally instead of a professional videographer might land your video on the worst or the worst, here’s what NOT to do rather than building a quality reputation for your brand.
2 It’s All in the Lighting
Have you ever seen a video that appears great, but the actors in it are all washed out looking and the lighting is so dim you can’t really tell what’s what? Lighting is everything in a film! Believe it or not, lighting is also extremely challenging for producers to tackle. Likewise, if producers struggle to produce the best lighting for a film, what does that say for the average DIY filmmaker? It’s going to be tough — right?
Hiring a video content creation company that will set the lighting for your film and capture top quality footage of your subjects is, therefore, a must! So much can be done with lighting — a professional will really be able to set your film apart.
3 Industry Knowledge
What’s industry knowledge have to do with anything? A LOT! Hiring a video content creation company ensures that you bring on a crew that understands the ins and outs of video production for business. Sometimes the tiniest things can play a major role in the success of a video project.
For example, did you know that if your clothes blend in even the slightest bit with the background of your video set then it will look EXACTLY like you don’t have a body in the film? Unfortunately, some things are only fully realized by someone that has a strong working knowledge of the industry.
4 Sound is Good, Sometimes
A great video content creation company will help you to understand when the sound is great and when there are sounds involved that simply should not be resent. A video content creation company will help you to understand the value in great audio. You probably didn’t even notice the awful background noise that was in your last video. However, professional videos simply cannot include interruptive background noises.
If you want the best sound for your corporate video, make sure you’re prepared to hire a professional video content creation company like Beverly Boy Productions! Our sound crews bring in the best equipment and will do whatever it takes to ensure sound quality. In fact, we welcome you to give us a call to get started.