Video Content vs. Written Content: Why Video Marketing is Here to Stay
For businesses that were early accepters of content marketing, there’s little question as to whether there is power in the addition of video content to the marketing mix. However, for those that were late in the game, some hesitance may still be present and, we understand. Some of us just need more proof than others before we jump on the bandwagon and accept the reality that’s right in front of our eyes.
However, 81% of businesses agree that video content is here to stay and if that’s not enough to convince you that video content powers past written content, we’ve got a few more facts to help sway your mind.
Why Video Content is Best
Businesses are just starting to learn the power of video content. In fact, in semi-recent times video content was really just not affordable for the average business and, therefore, it was out of the question.
However, today’s video production crews are able to scale services like never before providing finishes video content at a rate as low as $1,000 or less per minute in some cases. This makes video much more affordable for the average business.
But surely affordability is not the primary reason for businesses to add video content to their marketing mix? You’re right! The primary reason that businesses are adding video to their mix is not because it’s affordable but because it delivers maximum ROI.
In fact, 78% of business marketing professionals state that video content provides a good ROI.
Video is engaging too.
Video is more likely to be consumed than text. 76% of marketers state that they have used video content to help them increase sales of products or services or to increase traffic to a website or page.
But can’t written content do all of these things? YES!
Why Not Just Use Written Content?
Then why not just use written content? Surely it’s more affordable than video? You’re right, written content is more affordable than video. But it’s not more engaging. It’s not more visually appealing. It’s not more powerful!
When you place a written piece of content and a video side by side, the viewer is almost always going to choose to watch the video. In fact 98% of the time, the video will win!
If you put information about a product or service in writing and in a video, 72% of consumers will choose to receive that information via the video versus the written option.
So We Don’t Need Text?
WRONG! We absolutely do still need text to go along with our video content. In fact, consumers that watch video state they are 32% more likely to watch a video to the end if it includes text that helps them to consume the video silently.
Since most videos in social media are consumed with zero sound, text still plays a vital role in our lives.
Video content may be the latest and greatest marketing medium to hit us, and it’s really not likely to go anywhere, anytime soon. But this hardly means that we don’t need text too.
Today’s most successful brands are mixing text and video to get:
- Higher search engine rankings and more traffic.
- Higher click-through-rates and more sales.
- Stronger awareness and brand recognition.
Ready to put video to work for you? Give Beverly Boy Productions a call to see how you can add video to your marketing mix for optimal ROI, increased CTR, and stronger brand awareness for your business.