Does Your Business Need a Video Content Library for Digital Video Management?

We meet with business owners on a daily basis at Beverly Boy Productions and many of them have very clear and distinct plans and understandings of what they want and what they expect to achieve with their digital video content. Others, especially those who are new to digital video content and the idea of using videos to promote their business, are often less sure.

It’s actually quite common for a business owner to have heard of a video content library, and the need for digital video management, and to ask, “Does my business need a video content library to manage my video content?”

As we attempt to clear the air, and help both small and large businesses to better understand what a video content library is, and how important it can be for digital video management, we realize that some real world use cases could help to deliver a more profound level of understanding of the power, and impact, that a video library can have on business. So, we set out to explain.

What is a Video Content Library?

Probably the simplest way for us to explain a video content library is in terms that relate most to today’s world–so we’re going to discuss, YouTube!

Essentially, YouTube is its own video content library. However, it’s a shared library in which the content that is added and the methods of organization are shared. People, me and you and others, upload content to YouTube and choose keywords, phrases, and categories to include the videos within to help YouTube organize the content.

Then, YouTube also takes some steps to define organization and essentially, takes over a level of control of the content. It is, after all, their video content library.

Your Own Private Library

A video library is a place where videos are stored. However, when you create a video content library of your own, for your business, you take ownership. Unlike adding your videos to YouTube’s library, you add them to your own, private library in which all of the organization, structure, and control is owned by your business–not by someone else.

Does My Business Need a Video Library?

That’s a great question! The truth is, only you can decide if your business needs its own video content library to manage digital video assets. If you’re totally new to video production, and you’ve only got 1 or 2 or even 5 videos, you may not feel like you need a dedicated storage solution to host your content within. 

Organize Your Content

However, if you’re like most businesses, you’re already producing video content, have been for a while, and you’re going to continue to produce video content over the next several years–and you’re going to need somewhere to keep all of that content organized, accessible, and under control.

It’s a Modern Necessity

If you’re marketing in this digital age, you need to create video content! Video content has the power to increase your sales, generate trust among consumers, and build stronger ROI for your brand. The average business plans to produce 18 or more videos every month–so unless you’re falling behind on the times, you’re going to need a video content library to organize it all!

Let’s Collaborate

Want to learn more about the next steps to producing a video content library for your business? Give Beverly Boy Productions a call at 888-462-7808! We can’t wait to help you build a video library for your business so that you can get the most out of your marketing spend!