What is Product Video Production?

Product video production includes the planning, script writing, storyboarding, filming, special effects, and editing of a product highlight, demonstration, or similar video which demonstrates how a product functions and solves consumer problems or relieves pain points.

Product videos are an incredibly important part of eCommerce marketing and the promotion of products both online and offline. These short demonstrations of a product and its benefits to consumers can be used to drive sales, increase customer satisfaction, and generate more leads.

However, creating a professional product video requires the support of a dedicated film crew that understands the importance of creating product videos that share the unique story of a product and its ability to relieve consumer pain points in a visually engaging manner. 

Professional product video production includes the planning, script writing, storyboarding, location planning, filming, special effects, and post-production editing of a product highlight, demonstration, or similar video which showcases the unique functions of a product and its ability to solve consumer problems or relieve pain points.

Product video production can help you achieve the desired sales and revenue goals associated with your product.

What is the Product Video Production Process?

The product video production process involves several distinct stages that are likely familiar to you if you’ve ever produced any form of video content.

They include: Pre-production, Production, and Post-Production. Each of these steps represents a unique approach to planning, filming, or editing a product video so that it can be distributed to the desired audience.

Insight into Each Step

Producing a product video begins with a creative brief and the script. This is the meat and potatoes of the video production process, where the planning begins. During the script writing process, a story that outlines your product, its benefits, and features is created with the hopes of that story connecting closely with your target audience.

The script is later turned into a storyboard that dictates the desired background, equipment, talent, and camera angles or movements that will take place on the set. Once talent selection, location details, crew and equipment needs have been secured, production can be scheduled.

During production of the product video, the camera crew will set up any gear or equipment needed including lighting and props. They’ll shoot the video footage and any b-roll footage that will be used to create the final product video. The real fun is about to begin!

In post-production, the product video footage is transformed through the use of motion graphics, 3D animations, and various other techniques and edits to produce the desired visuals. Music, narration, and sound design is added to bring the video to life.

Who Needs Product Video Production?

Just about anyone that sells a product could benefit from hiring a professional crew to assist with product video production. In fact, producing a product video from start to finish is something that retailers, e-commerce sellers, and those that provide products for sale in stores, online, or anywhere can truly find value in.

From Amazon and eBay, Shopify and Etsy to your own website or storefront, product video production will help you inform, educate, and entertain your audience while helping to increase leads, drive sales and boost product related revenue for your brand.