What is Healthcare Video Production?

Healthcare video production represents the professional planning, shooting, and post-production editing of raw video footage that is captured to build awareness, promote your healthcare practice to the desired audience, offer educational insights and therapeutic solutions, or provide key details on health or healthcare topics through engaging, digital video content. 

Expert healthcare video production represents the professional planning, shooting, and post-production editing that goes into the creation of internal and external healthcare videos which are used to build awareness, promote your practice, or to provide therapeutic solutions and key details on health or healthcare related topics to your audience. 

Healthcare professionals recognize that the internet is an incredible resource for both patients and for professionals.

While doctors and healthcare practitioners certainly hope that patients will avoid potential self-diagnosis which may occur as a result of seeking medical diagnosis without the actual support of a healthcare professional, they equally recognize the value in video sharing and the potential for digital video content to drive patient leads, increase ROI for the practice, and inform audiences of important details surrounding a variety of health and healthcare related topics.

Live Action Healthcare Video Production

In producing healthcare videos, several different types exist to support the content that you wish to deliver to your audience. Live action healthcare video production involves the use of real, live actors or presenters to deliver engaging stories or details about your practice or desired healthcare topic.

For some audiences, the ability to see physical evidence of the people that have experienced your products or services firsthand is superior to any kind of animated or digitally produced visual aids. 

Live action healthcare video production is ideal for customer testimonials, practice specific videos, and public service announcements. Consider live action healthcare video production for industry relative topics that are easily explained face-to-face, and which would benefit from the visual of a real, live presenter sharing the topic.

Animated Healthcare Video Production

The use of animation in healthcare video production is equally prominent and reflects key details in regards to how valuable digitally animated content can be for this industry.

In fact, animated healthcare video production is extremely versatile which makes it useful for healthcare training, patient education, product demonstrations, and a variety of other visualization techniques required to deliver engaging medical content to the community.

Consider animated healthcare videos ideal for the creation of 3D animations that deliver intricate insight into complex medial products, explainer videos that deliver complex topical coverage in simplistic detail, or which otherwise can be used to deliver pertinent industry information to your audience while establishing your authority in the field. 

Understanding the Healthcare Video Production Process

Producing a healthcare video requires essential preliminary planning and discovery with the client to ensure we understand the project’s underlying needs and the overall mission of the organization. We’ll discuss your vision and key details regarding project budget and expectations with you early on so that we can provide an accurate estimate for production of your healthcare video.

During pre-production, we’ll develop the content and creative needs for the project while simultaneously planning the logistics of the production including the shoot, equipment, location, and casting needs. As we coordinate talent and gear required to produce the healthcare video of your dreams, our team is also working to scout locations, schedule crew interviews, and further get to know your business – our goal is to do our best for your brand.

As production begins, we’ll capture all of the important video content required to bring your vision to life. B-roll, patient testimonials, healthcare provider interviews, and a variety of other forms of raw footage may be captured at this time. We’ll also capture voice-overs, narration, and other important sound clips for appropriate post-production integration into your desired healthcare video.

Turn to Team Beverly Boy

With over 20 years in the industry, Beverly Boy Productions is aware of the various HIPPA compliance standards which we must maintain in order to protect patient privacy while adhering to all appropriate standards regarding healthcare video production and medical video production best practices.

In post production, we’ll finalize any raw footage that was captured during our healthcare video production process, while editing and otherwise evaluating the footage for appropriate audio, color, and style. We’ll mix in music and include any graphics or text overlays before we finalize edited footage and deliver your healthcare video for final revisions or approval. 

Healthcare video production certainly requires a lot of focus and the professional support of a team that understands the technology and equipment available to maximize quality and outcomes of your content.

Give Beverly Boy Productions a call at 888-462-7808 to learn more about healthcare video production that focuses on your audience and delivers engaging, captivating healthcare insights while building awareness and professional recognition for your brand!