Get the Most Out of Your Patient Testimonial Videos
Patient testimonial videos that share real customer testimonials about your practice are like a marketing superstar for your practice. These real, natural, unfiltered representations of patient satisfaction with your business are great for boosting social proof and trust in your practice. If you’re not sure where to start, or you’ve created patient testimonials in the past but didn’t have much “luck” with them, check out these tips to help you get the most out of the patient testimonial videos you produce.
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#1. Keep it Real
Don’t even try producing tacky, fake patient testimonials. Your real patients will know! And ultimately, your prospective patients will call you out! Patient testimonials can’t be purchased or “bought.”
They also cannot be rehearsed or scripted. Only real, unscripted, unrehearsed patient testimonials stand a chance to truly help you market and promote your practice. So keep it real!
#2. Communicate Ethically
Remember what we said about keeping it real? Well communicating ethically goes along with that! As you produce patient testimonial videos, make sure that you are communicating ethically.
Think about patient rights. Don’t ask your patient to provide a testimonial that goes against ethical communication. Don’t ask your patient to LIE. Just don’t even attempt to fabricate content. Everyone will know what you did!
#3. Provide Great Healthcare Service
You want patient testimonials right? You want patients to be satisfied with you and your staff right? The only way you’re going to truly get organic patient testimonials is by taking action and treating patients in a manner that makes them feel like they MUST talk about how great your practice was.
Remember, bad news travels much faster than good, so don’t get discouraged if you get a few bad reviews. Take the information you learn and use it wisely to improve.
#4. Ask Patients for More than Just a One Liner
Patient testimonial videos shouldn’t just be a 10 or 15-second one-liner of your patient saying, “I love DR. so and so, he’s great.” or “I love healthcare practice so and so, it was wonderful.” Ask your patients to go beyond the standard one-liners and provide a testimonial that includes several details.
For example: how you helped them, what their original problem was, how long it took for them to find a solution (with your practice), and what they believe would have happened if they hadn’t had your treatment.
This will help future prospective patients to see the value in your services and how you could potentially help them out too. Ready to create engaging patient testimonial videos that your audience will love? Give Beverly Boy Productions a call today.
