6 Ways to Use Your Healthcare Video Content for Success

Video content is great for healthcare practices. It can be produced, recycled, reused and repurposed for a multitude of reasons. Additionally, healthcare video content can be posted and shared or hosted via a variety of different platforms so that you can get the most out of the healthcare videos that you produce and maximize your marketing spend.

You’ll find healthcare marketing videos being used in all sorts of different situations such as on websites, and social media. If you’re not sure exactly where or how you should be using your healthcare video content for the success of your practice, consider one of these 6 options.

#1. Digital Signage for Clients

We’ve all been to the doctors’ office and seen those televisions or screens that sit in the lobby and show various commercials, videos, and shows. This is called digital signage.

Client-facing digital signage represents a way of sharing various forms of healthcare video content with patients and their family members directly from the lobby, waiting room, or patient rooms or areas.

In a hospital setting, digital signage is found in most common areas as well as in patient rooms. This is a great place for you to promote your healthcare marketing videos for significant exposure.

#2. Digital Signage for Staff

Does your healthcare video content consist of training and enrichment material that your staff could benefit from? Digital signage for staff is shown in staff areas on screens that are in shared work areas, breakrooms, and training rooms.

With this type of setting you can use healthcare video content to connect your internal team to updates and important announcements relative to your practice.

#3. Social Media Videos

Healthcare video content that is created for social media represents a way of boosting your practice understanding and representation online.

Share these types of videos on your Facebook, Instagram, and Twitter pages to engage your audience. Video is shared and engaged with significantly more often than written content or picture alone.

#4. YouTube Video Library

Healthcare video content that is created to engage your audience and attract them through informational searches is great for YouTube. How-to searches consist of millions of activity based searches on YouTube daily.

Get in on the action and share your healthcare video content to this consistently growing channel where people seek answers to their most common healthcare concerns.

#5. Website Videos

Want to engage your audience, boost your organic rankings, and generate more traffic to your website? Website video content for your healthcare practice can help you achieve all of these goals and more.

Use your healthcare video content on your website homepage, landing pages, or your blog to engage readers and provide an experience they will enjoy. Google loves video too, so when you add video to your website, you’ll enjoy increased rankings.

#6. Email Videos

Healthcare video content can also be shared in your newsletter or email outreach campaigns. Videos that are shared in email have the power to increase email click through rates as much as 85%.

Additionally, studies have proven that emails are opened more frequently when there is video and the frequency of unsubscribes is lower in emails with video attached. Ready to start using healthcare video content in all of your marketing efforts? Give Beverly Boy Productions a call today at 888-462-7808!