Video Case Study Production A Step-by-Step Process
Case study videos are powerful forms of marketing media that can be used to engage consumers and connect your audience more closely with the services and solutions provided by your brand. In this step-by-step process to video case study production we’re showing you how to create powerfully effective case study videos that will engage your target audience and boost revenue for your brand.
For help producing video case studies for your brand, call Beverly Boy Productions. We’ll put more than two decades of experience to work in producing quality, professional footage for your brand.
Step 1: Set Your Goal
Before any business makes a video case study, a goal is set. There must be something you expect to achieve from the production of the video?
Whether you wish to drive more sales, generate more trust, increase conversions, or close more leads. This is your chance to align your goals with your overall expectations of the brand.
Make sure that your goals are directly relative to the end results you wish to achieve. Doing so will ensure that you achieve success with your project.
Step 2: Define Target Audience
Who will you target with your content? How can you target that particular audience? Video case study production requires you to sit down and plan out how you will target the appropriate audience to help you meet your goals.
This is where marketing personas come into play. Think about the ideal persona that will watch your video. Who are they? What do they like? What do they do? What makes them tick?
Step 3: Define the Problem & Solution
Every case study video targets a core problem that is common among your key audience and showcases a winning solution. What’s your audience’s biggest problem? How does your brand help to solve that problem?
This is the time for your message to deliver key details that connect the problems with the audience and equally connect the solution to your brand. Focus on this throughout the case study.
Step 4: The Client Case
Now it’s time to choose a client to showcase in your case study. You want to choose a client that is closely aligned with your target audience, and they must have had great success with your brand.
As you choose a client to produce your video case study on, consider going through each of your past customers to narrow the list down based on the particular audience that you’re targeting.
Next, think about which client is most likely to deliver a compelling interview on camera — that’s your client!
Step 5: Prepare the Interview Questions
The video case study production process is primarily based on the interview that will take place.
As you prepare interview questions for your client think about the following:
-The unique situation that the client faced and how it appeals to others.
-The problem that the client had and how that connects with similar problems struggled by others.
-The solution your brand provided.
-The outcome and how such success will emotionally connect with other audience members.
Now, prepare interview questions that will allow you to construct the story of your case study in such a way that showcases the original problem, the solution, and the connection your audience should feel.
Step 6: Produce the Visual Component
Once you’ve filmed the interview you’re going to capture the visual component of the case study. Video case study production requires about 30% or more b-roll footage to makeup the visual representation of the film.
Capture footage that will reinforce the story that you’re trying to tell with the interview and case study questions. Think about the graphics, colors, lighting, music and style you can use to connect the story with the audience members.
Consider hiring a video case study production agency to work with at this point. This way you can be sure to capture all of the essential footage needed to truly bring your case study story to life. Beverly Boy Productions specializes in video case study production. Give us a call to learn more.