How to Make a Product Video that Promotes More Sales
Product videos are probably more important than ever now that Google openly admits to placing value on pages that include video when ranking them in the search engine results. In fact, where a great product video was once something that was rather important, it’s now something that is absolutely vital.
A well-produced, expert crafted product video can drive potential customers down the pipeline and boost your sales. In this post we’re showing you how to make a product video that promotes more sales for your brand.
Check out these tips from Beverly Boy Productions to help you make a product video that will engage your audience and drive conversions for your brand. Give us a call for professional product video production services for your business.
Show Don’t Tell
First and foremost, the purpose of creating a product video is to show consumers what you’ve got. Instead of a wordy video that simply restates all of the already-discussed attributes of your product, consider a video that shows them how your product works and what makes it so much better than the competition.
Show your customers what you’re selling and help them to see how your product can solve their problems.
Show the People Behind the Product
Learning how to make a product video is really all about telling the story of your product. People want to know the morals, values, and purpose behind the products that they purchase.
They enjoy the connections that they make between themselves and their own problems and the products produced to help them solve those problems. Tell your story, and show the people behind the product that make up the brand.
Know Your Target Audience
Before you share your story, think about your target audience and how the story will connect with them. As you focus on how you will make a product video that actually promotes higher sales volume, think about your audience and what is likely to get them to convert.
If you don’t know, you need to do your homework before you write your script! Knowing your target audience, what problems they struggle with, and what your product does to help them, will help you achieve success in crafting a pitch for your product video that directly connects with the consumer.
Avoid Spammy Scare Tactics
YES, your customers have some sort of a struggle that they need to solve and your product can help them to solve it, but NO you do not need to use spammy scare tactics to achieve success. Nothing is worse than scaring your customer into feeling like they must purchase your product.
Learning how to make a product video that helps your customer feel connected to your story, and like they will benefit from your product (without feeling worried about what will happen if they don’t buy) is important.
Show consumers the value, benefits, and importance of your product and they will feel compelled to purchase without fear.
People Connect with People
Keep this in mind as you focus on how to make a product video that will promote your brand. Human-to-human connection is important.
Don’t expect the consumer to see the connection between some unknown element of your product and themselves. Show them the connection between you and your brand and the product. Talk to them, not at them.
Including a friendly face, the face of the brand, or some other human connection has the power to drive higher conversions – this is why we also like to see thumbnail images have a friendly face included too!
Want more tips on how to make a product video that will actually drive sales for your brand? Give Beverly Boy Productions a call at 888-462-7808!