How to Create Educational Content for Your Business
People research things much differently today than they did just a few years ago. For most of us, as kids we went to the library or to our own home encyclopedia series to find answers to common questions or concerns. If we had a medical issue, we called the doctor or visited a nearby hospital.
If we wanted to learn how to operate a tool or use a new gadget, we read the manual that came with the item and hoped we could find the answers we were looking for, if not, we learned by trial and error.
Today’s consumers research online and seek the answers they need for everything from common concerns and illness to using products or services. That’s why it’s so important to know how to create educational content for your business.
Understanding how to create educational content for your brand can help you to achieve a fraction of the more than 1 trillion searches that take place annually on Google.
Mostly by consumers that are seeking to learn how to use products and services, get more from brands, or solve common household problems that your brand may offer a solution for.
If you’re a business owner or a marketer that is competing against others online for a piece of that pie, you probably already know that you need to deliver powerfully engaging educational content in order to achieve results. But how?
Create a Storyline
The most engaging educational content tells a story! Think back… to the 80s and 90s. Do you remember the game Carmen Sandiego? Where in the world is Carmen Sandiego?
The concept was essentially that there was an investigator (Carmen Sandiego) that traveled the world to solve cases. You acted as the support to the investigator and performed the research to help decide how to track down the crooks.
Interesting facts would be provided such as “the individual was last seen eating a Chicago hot dog,” and you would then have to determine where to head in pursuit of the criminal.
The entire game was built around an educational story line in which you would engage and interact as you learned real life details including history, geography, and mathematics. This is similar to the concepts we use today in delivering educational content.
Engage the Audience
When you create educational content for your business it’s important to use a story that will connect with the audience and help them to better understand and retain the information being delivered.
A great story has the power to not only engage the audience but to also help them to stick around and take action.
The best educational content for your business will be closely targeted to unique consumer groups based on their behaviors, spending patterns, or individual needs.
Keeping track of the content that you deliver to the consumer as well as the style in which you deliver content will help you to serve more relevant offerings for your brand and meet specific goals.
Engage & Excite
As you learn how to create educational content for your business it’s important to engage the audience and build up excitement for your brand. How? The best educational videos are those that provide step-by-step tutorials, hands-on engagement opportunities, and interactive lesson plans.
Consider offering a quiz or other interactive feedback format for your viewers to engage in. Or, open a Twitter chat that connects consumers with your brand after they’ve watched your educational video series.
There’s nothing better than being directly connected with a brand so that you can ask questions in real time and receive (at least close to real time) answers.
Create Different Types of Educational Content
Offering different types of educational content for your audience is important. Consider various types of videos to create and how you will provide solutions and opportunities for consumers to see the value and expertise in your brand.
Think about the forms of content that will connect best with your audience. Of course videos are a great starting point.
-Educational blog posts that include a unique video.
-Email newsletters which include a video for higher click through rate.
-Livestream video lessons.
Keep Educating Customers
As you continue to seek new ideas on how to create educational content for your business it’s important to always focus on continued education for customers. Keep educating customers with your brand and the content that you deliver.
Use various forms of distribution and always focus on how you can target your audience in a new, exciting and fun way to keep them engaged, informed, and always learning. Creating educational content is a fun and exciting extension of your brand.