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5 Reasons to Invest in Video Production for Your Healthcare Business

5 Reasons to Invest in Video Production for Your Healthcare Business

Healthcare businesses can benefit from the use of video on their websites, social media profiles, in their office and elsewhere. But not just any form of video content will outshine the competitors in your Hospital or elsewhere in the community. You need to invest in video production for your healthcare business if you want to provide professional content for your patients that will keep them engaged, entertained, and interested in your brand. Investing in video production for your healthcare business can make a difference in whether your audience respects your brand online or they go somewhere else for treatment. It’s an important investment for your brand.

Medical surgical procedure

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#1. Increase Patient Understanding of Home Care Needs

Professional video production for your healthcare business can help you to increase patient understanding of things like home care needs or how to care for themselves when they exit treatment.

While you can deliver much of this information via a pamphlet or printout on discharge, many patients struggle to read and others struggle to understand what they are ready for. Statistically, people retain only about 30% of what they read versus 90% of what they watch in a video.

Things like home care, would care, and disease treatment really need to be delivered by professional video.

Medical Business Laptop

#2. Build Stronger Following for your Healthcare Team

People seek video content online. That’s why there are billions of YouTube searches daily and also why consumers watch as much as 3 hours of video online daily on average.

You can build a stronger following for your healthcare team if you’re delivering video that engages them and meets them where they are browsing online.

Consider the use of professional video production for your healthcare business to generate social media teasers and branded videos that will build patient following for your healthcare team.

medical camera crew

#3. Reduce Patient Complaints with FAQ

Patients may struggle to find answers to their most common questions online, but healthcare providers that incorporate an FAQ library of videos on their website and utilize the video components in their email campaigns see reduced patient complaints.

When patients can find the information they need to answer their questions your healthcare team can spend less time answering phone calls and common concerns and more time focusing on real issues and complaints.

Patient Testimonials

#4. Humanize Your Healthcare Business

Video production for your healthcare business provides a level of humanization for your healthcare practice.

Where healthcare can otherwise feel medical and hard to connect with, consumers that see your staff and watch your videos before they enter your facility for treatment feel more connected and comfortable with you.

In fact, video production for your healthcare business can help you to build early relationships with your patients before they come in for a checkup or treatment.

#5. Increase Appointments & Lead Conversions

Need to generate more appointments for your practice? Lead conversions increase when you share video content with your patients and prospects. In fact, email outreach that includes video has an open rate 85% higher than email campaigns without video.

Additionally, when you use professional video production for your healthcare business you can expect greater appointment bookings both online and through other apps.

Consider posting a professionally created video to your portal and your website as well as to each email you send and watch conversions soar. Need help adding video production for your healthcare business? Call Beverly Boy Productions today.

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