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4 Reasons to Choose a High End Video Production Over a Freelance

Choose a High End Video Production Over a Freelancer

When it comes to creating top quality content for your brand, video is king of the net these days. In fact, even on social media, video content outperforms written content 2:1. Whether you’re sharing content on your website, blog, social profiles, or anywhere really – high end video production is the way to go. But not just any video content will deliver the quality you expect.

Team Beverly Boy editing bay

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High End Video Production Crew

You certainly cannot expect to capture top quality video from your smartphone camera and put that up against video that has been professional captured by a high end video production crew with high end video production equipment.

Although you may see the price tag for high end video production and instantly think, “I can do this myself.”

Videographer Prepping Camera Gear 333

Forget that price tag.” Or “I’d rather hire a freelancer and save myself some money.” Think about the following reasons for choosing a high end video production company over your own DIY attempts at creating high-performing video content for your business or some haphazard attempt at hiring a freelancer to “get the job done.”

In the end, you’re going to find that building a professional relationship with a high end video production company is well worth the investment of your time, and money.

You’re going to see higher conversions, higher clicks, and overall higher value in professional, high end video productions than you ever will in a freelance or DIY project.

#1.  A Name (and Voice) for Your Brand, Quality Matters

Professional Camera Crew

You’re creating a name, and voice for your brand with every piece of content that you create. If you’re creating haphazard content, or you’re producing videos that are clearly that of your late night throw together, I didn’t want to hire a professional, quality.

Your audience is going to know, and they’re going to call you out! If you want to create a name for your brand that stands out, for all of the right reasons, you’re going to have to focus on quality.

High end video production, that uses high end video production equipment and trained professionals is going to outperform any lower quality, throw together DIY. Unprofessional content can quickly reflect negatively on your brand.

Instead of hiring a professional to help you pick up the pieces of the problems that are created with poor content… do it right the first time.

#2. Storytelling is VITAL to Engagement

Camera Man

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Not all video production companies or freelancers with a camera in their hand are created equal. Producing top quality video content is about more than just holding the camera and shooting while something exciting or important happens.

High end video production requires a completely planned out storytelling experience in which the entire story is engaging and entertaining to the audience – to YOUR audience.

Express Your Truth

A story that is told in the wrong way, or to the wrong audience, is useless to you. Storytelling is an art.

A high end video production crew can take the most boring, mundane, completely unattractive product or service and turn it into an exciting, engaging, must-have product or service and it all takes place with a story! Engaging stories are what make your brand come to life.

High end video production often incorporates equipment, post-production skills, and a wide array of professionalism into each project to bring even the most mundane products and services to life.

If your audience isn’t captivated by what you have to say, it’s certainly not going to get better with you saying it to your smartphone camera, nor is it going to get better with a freelancer snapping the shot. You NEED a story!

#3. Industry Relationships Matter, a Lot

Team Beverly Boy camera crew green screen

High end video production companies, like Beverly Boy Productions, have worked in the industry long enough to have a rolodex of relationships in the industry and they all matter. Just like anything else in life, sometimes it’s more about who you know than what you know.

If you know enough people, you can certainly bring any story to life. However, if you don’t have those relationships, the chances of you pulling the rabbit out of the bag are slim to none.

Industry relationships, especially those that are expected with high end video production crews, provide access to a rich talent base that is likely to cultivate the creative juice that is required to bring the most mundane projects to life.

Even the most creative freelancer may not have access to the network that it takes to produce a professional video that goes viral. Think about it. What’s going to be better?

Professional Networks are Greater

Producing a video yourself and sharing it with your network or working with a professional high end video production crew that produces a high end video and then shares it with your network and with theirs?

Certainly most professional networks are greater than the average business profiles are. Additionally, when you partner with a professional they are more likely to share the partnership with other professionals in the area.

Together you all can reach a very large audience with the content that is created.

#4. Conversions Matter. Period.

BBP camera crew filming on location

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Finally, working with a high end video production company is all about the bottom line. Conversions. Conversions matter for every business. It’s why you create content—isn’t it?

Whether you’re looking to bring more people to your website, trying to get more people to recognize your brand, hoping to sell more of your product or service, or wishing you could generate more leads to give to your sales team.

Every piece of content, including every video you create, has a purpose and that purpose is always backed by some goal that would be considered a conversion.

High End Video Production Company

Working with a high end video production crew instead of a freelancer will ensure that you get higher conversions for your brand.

While freelance video production or DIY production projects can be effective and they may even convert, the greater your content is, the more professional and engaging you create it, the better the chances are for it to be conversion oriented.

Many professional high end video production crews work with you to market and promote your content for increased conversions.

Gordon Garreau, Producer at Beverly Boy Productions

Talk with the video production company about the conversions that you expect from your content before you produce the video. This way you can work in the appropriate direction and ensure that execution is on point for the success of your video.

If you’re ready to hire a high end video production company to help you produce top quality, conversion oriented content, call Beverly Boy Productions. We can’t wait to hear from you!

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