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Top Video Marketing Statistics for 2024 that Signal Growth

Are you thinking about incorporating video into your marketing strategy for 2024 but not sure what it will mean for your business or whether it will add to your business growth strategy? Check out these top video marketing statistics for 2024 that signal growth and development. Everything you need is here to help you define your video strategy and grow your business in the new year. Whether you’re interested in growing sales, conversions, or engagement – or you want to grow all around – these video marketing statistics for 2024 will help you understand the value of adding video to your marketing mix.

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Beverly Boy Productions gets questions every year from clients interested in incorporating video marketing into their business strategy but wondering what steps they should take for maximum growth.

That’s why we’ve put this list of video marketing statistics for 2024 together to help you see the level of growth that video marketing can add to your brand.

1. Audience members retain 95% of what they watch versus just 10% of what they read. 

Videos provide the most memorable content experience for your audience and they can be targeted to all age groups — it’s no wonder why so many commercials on television always targeted children!

If you want to grow your audience and gain powerful recognition for your brand, all you need is video!

2. 82% of all internet traffic will consist of people consuming video content by 2024. 

A Cisco report found 82% of internet traffic will be the result of people online seeking to watch video by 2024. It’s expected that that figure will actually be higher than it was originally predicted in 2018 as today, more than 80% of current internet traffic is for video.

3. 72% of all consumers prefer to learn about new products through video.

Ecommerce and retail sites should really pay close attention to video marketing statistics for 2024 because not only do the majority of consumers prefer to watch videos to learn about products and services, we’re also seeing trends in shoppable videos and livestream shopping which are likely to play out in 2024.

4. URLs that have a video on them have 53 times more chance of ranking on the first page of Google.

Simply adding a video to your product or service pages can have a powerful impact and may help you to rank first page. Just make sure that you have relevant content and that your videos are optimized.

5. Adding a video to a landing page can increase conversions by 80%.

That’s right, you may be struggling to reach the conversion levels that you anticipated with a landing page that you created, but the addition of a video can increase your conversions by upward of 80% or more.

6. More than half of consumers between 18 and 34 will stop what they’re doing to watch a video uploaded by their favorite influencers.

Talk about building a strong following! Today’s consumers are more likely to drop everything they’re doing to watch a new video that is uploaded by an influencer than ever before.

Brands that do their part to get into these audiences and to evoke this level of following will see tremendous growth in 2024.

7. Adding a Video to your email can increase click through rates by 300%.

The addition of a video to an email campaign has a powerful probability of increasing click through rates. In fact, a study found that emails added into video campaigns increase click through rates by as much as 300%.

8. 74% of consumers Admit to downloading an app or software after watching a video.

If you’re selling software, SAAS, or apps, you should be using video to help you increase your sales conversions and ROI. In fact, a recent study found that those who see videos first are more likely to purchase. Video marketing statistics for 2024 like this one stand to help a lot of businesses grow.

9. It’s all in the first minute! Make it Count.

A study found that 33% of viewers will watch the first 30 seconds of a video and 45% watch under 1 minute.

This means, if you want to deliver a key message or offer to your audience, it should be in the first 30 seconds or at most under 1 minute. The longer your video, the lower your audience view rate is — keep this in mind when creating content.

10. Viewers are twice as likely to share video than any other form of content.

Want to grow your reach? Post videos! Video marketing statistics for 2024 almost all circle around the influx of videos to boost conversions, increase reach, drive traffic and elevate your brand — can you afford not to get involved?

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