Is YouTube Useful for Marketing?

We know that consumers watch more than 1 billion hours of YouTube videos daily and that the total number of hours watched on YouTube continues to rise year over year. There’s no question that people are watching YouTube videos, but is YouTube useful for marketing? This is a question that many brands have when it comes to producing videos for YouTube and it’s one that we’ve approached in several different ways. 

Beyond simply viewing videos on YouTube, can brands actually benefit from marketing their YouTube channels and generating content specifically for this purpose? Yes! In fact, there are several reasons that you should be using YouTube to market to your audience:

• Viewers can leave feedback on your videos, boosting interaction for your brand.
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• Videos can capture attention from your audience and build reach.
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• Videos can grow your traffic.
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• Videos increase awareness.

So, if you’re not sure whether YouTube is useful for marketing, consider the following:

Over 4 Billion Videos are Viewed Daily on YouTube

YouTube has its own traffic and audience that you can market to if you create videos specific to this platform. As the second largest search engine in the world, and the 3rd most visited website in the world, YouTube traffics billions of people annually.

In fact, a recent study by Nielsen found that YouTube actually reaches more US adults between the ages of 18 and 34 than any cable network – so marketing on YouTube can be just as effective, or more, for your business than a television commercial!

Google Ranks YouTube Videos

Marketing on YouTube can actually help you get found in Google. If you’re having trouble increasing the organic traffic to your brand or growing your organic audience online, YouTube could be the answer. In fact, YouTube is useful for marketing your videos to those who use Google to search. 

Getting your YouTube videos found in Google search results simply requires you to:

• Use keyword rich titles and descriptions for your YouTube videos.
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• Add a video transcription whenever possible.
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• Tag your videos with topics directly relative to your content.
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• Include a highly valuable thumbnail image.
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• Link to your videos from your website.

Repurpose Written Content

YouTube is useful for marketing all of your previously written blog content in an entirely new manner to reach the 4 Billion users that are in YouTube at a given time period.

All you have to do is repurpose your old blog posts, infographics, presentations, and various other forms of content to create YouTube videos. Start with your most valuable topics first, and then work your way down to the lesser trafficked content for your brand.

This is an inexpensive way of getting maximum value out of your written content and using YouTube to market your business.

Build Email Lists with YouTube

Finally, as you ask, is YouTube useful for marketing? We think about how you can utilize YouTube to build out your email lists and reach more consumers with the products or services provided by your brand.

Building out email lists with YouTube is really quite simple. All you have to do is use software to embed your email sign-up form into your YouTube videos. The video stops for the viewer to enter their email information and subscribe to your list.

Then you can use that list to further market to your audience and grow conversions for your brand.

So, is YouTube useful for marketing? YES! It’s useful in so many different ways. Ready to get started? Give Beverly Boy Productions a call at 888-462-7808!