How Important is Video Marketing for My Business?
As a business owner, you’ve almost certainly heard the talk. Videos increase organic traffic. They drive sales. Videos are important to customers. They should be part of your marketing strategy. Video, video, video. Certainly you’ve heard video mentioned in just about anything that has to do with marketing lately, and you’re probably wondering! How important is video marketing for my business?
You’re not the only business to wonder what it is that makes video so popular. In fact, although most millennials have been quick to connect to video.
And choose it as their prime means of communication, marketing, and information in general, many of us “older” folks have been slower to adapt.
Particularly because we come from backgrounds where it’s not “good” or “Healthy” to consume a ton of video.
Absolutely Necessary
Yet, here we are. In a digital age where video consumes the majority. How important is video marketing for your business?
It’s an absolute necessity. If you don’t believe those words, perhaps some statistics will help to curb your outlook?
Why is Video Important for Business?
It’s really no secret that video marketing is important for business owners, but why? What is it that makes video so attractive?
Video is important for a wide variety of different reasons. It’s easier to communicate with, reaches a wider audience, and is more memorable.
In fact, consumers retain almost all (90%) of what they watch in a video versus 10% of what they read.
A Hub of Information
Video is ideal for informing and for explaining complex topics but it’s equally powerful for simple topics, too.
People really love video. In fact, how important is video marketing for your business?
Consider these statistics:
- People consume upwards of 330 minutes of video between television and digital video each day. That’s over 5 hours of video – every day!
- People were consuming over a billion hours of YouTube video daily 5 years ago and while we believe that number has likely increased, the most recent stats say we’re still consuming 1 billion hours daily.
- People are consuming Facebook videos now too. In fact, there are more than 8 billion Facebook video views daily.
- Video makes up more than 82% of all internet searches daily.
- 72% of consumers would rather learn about products and services via video than by test or other media formats.
- 84% of consumers say they’ve been convinced to make a purchase after watching a branded video.
How Important is Video Marketing for Your Business?
If the statistics above are not enough to convince you of how important video marketing is for business, maybe these facts will curb your attitude behind video marketing for businesses.
Did you know that people are more likely to choose video than text more than 52% of the time? Did you know that marketers claim video grows revenue for brands 49% faster than other formats?
What it Does
Video marketing is insanely important for your business. It drives traffic, increases Google organic rankings, and increases conversions too.
You can use video for a variety of purposes and projects, to teach, train, and satisfy clients and prospective clients online, offline, at home, and on the go.
In Summation
So if you’re wondering, “How important is video marketing for your business?” All you have to do is turn on your television, favorite streaming channel.
Or look at your smartphone and you’ll see video advertising in a variety of formats from a variety of brands on every and any channel you choose from social media to websites, Google to Bing.
No matter where you are, or where you go! Brands are utilizing video marketing to their advantage and they’re crushing sales, gaining repeat clients, keeping customers happy, and growing exponentially as they do.
Does this help you to see how important video marketing is for your business?