Benefits of Videos for Business Consulting Firms
Some of the most effective marketing strategies use video to produce niche awareness, understanding, and trust in your brand. Throughout the buying journey, videos for business consulting firms represent a means of generating, nurturing, and closing leads.
But the video marketing process for business consultants doesn’t end there. Personalized videos for business consulting firms can be used post-purchase to keep consumers happy with their investment in your services. These are just some of the benefits of creating videos for business consulting firms.
Content Consumers Crave
Videos for business consulting firms represent content that the consumer audience craves. Statistics show that more than 55% of shoppers use video while shopping online. Additionally, 66% of consumers state they actually prefer watching a video to reading about products or services. Therefore, when you create videos for business consulting practices, you’re creating content that the consumer actually WANTS to see.
Meet Your Audience on Their Terms
Videos for business consulting firms allow you to meet your consumer audience on their terms. Videos shared on social media platforms such as Facebook or Instagram represent a key opportunity as consumers spend upwards of 5 hours per day on social platforms.
Increasing demand for video content means you need to stay abreast of the competition and provide a more engaging and exciting user experience. Consider hiring a professional to help you create videos for business consulting companies that you are a part of. Call Beverly Boy Productions now.
Peak Marketing Performance
Videos for business consulting firms represent peak marketing performance for your brand. No other form of content can be used to so easily generate leads, shares, and conversions.
In fact, 87% of marketing professionals mention the use of video for their marketing campaigns. Additionally, the use of videos on websites and landing pages has been found to increase the potential of first page rankings. Add quality video content to your marketing campaigns for peak performance.
Significant Increase in ROI
Videos for business consulting firms have been proven to result in significant increases in ROI. In fact, 88% of marketers report that the use of video in a campaign increased their ROI.
Another report shows that more than 80% of marketers that utilize video were satisfied with the outcome and total ROI for their campaigns. If you want to close more leads, generate higher conversions, and get the most out of your marketing dollar, you need to be producing videos in your business consulting firm.
Need help creating videos for business consulting firms you own or operate? Give Beverly Boy Productions a call today.