6 Video Advertising Trends Sure to Shake Up 2023
As a new year quickly approaches we find ourselves largely questioning which of 2022s techniques and tactics will carry forward into 2023 and which will be largely left behind. More so, as we shift into 2023, many video advertising trends are threatening to shake up the new year and change the way we see video advertising.
While we expect widespread continued use of video advertising in 2023, we also expect to see the way that videos are used to market and promote brands change — dramatically.
At Beverly Boy Productions, we specialize in video advertising production and can’t wait for the new year to start trying out new video advertising trends and techniques.
Give us a call at 888-462-7808 to learn more about our services and the video advertising trends we can help you initiate in 2023.
1. A Focus on Mobile Advertising
We’ve been focusing on mobile optimization and advertising for several years, but we think that 2023 is going to be another year of hard set focus on mobile users.
Why? Because more than 70% of current video traffic comes from mobile and that is a number we expect to continue to grow.
Thus, brands seeking to advertise with video should be considering how they can target mobile users with their videos, keeping them short and to the point, and optimizing the mobile experience along the way.
2. Paid Advertisement Spending
The growth of ad spending from 2019 to 2020 was huge. In fact, ad spend in 2019 was in the range of $10-18 billion, up from just $8.92 billion in 2017. That figure is expected to skyrocket to more than $12.66 billion in 2024. But what does all of this mean?
Mobile video consumption is driving paid advertisement spending growth.
With more adults spending more time than ever before on their phones and consuming various forms of paid advertisements, the potential for increased spend on these ads continues to rise. And, data doesn’t include the amount spent on social media video adverts!
Brands that want to achieve success online are going to invest in paid advertisements!
3. Videos Created for Each Platform
One of the biggest video advertising trends for 2023 will be the trend toward producing videos specific to a platform. Thus, videos that are for Facebook will be produced with Facebook advertising parameters in mind and those for Twitter will be different.
Thinking about the view style and whether the audience consumes the video in vertical or horizontal manner is equally important in production.
4. Short Video Ads Continue to Prevail
The use of short, 15 to 30 second video ads will continue to prevail in 2023. In fact, these video advertising trends have held pretty steady since 2019 and will continue to be steady for the upcoming year.
This means that you should prepare to produce promotional content that is under 30 seconds in length if you’re advertising on Social media or on television or in various apps.
5. Interactive Ads
We think that interactive ads will continue to play a key role in the top video advertising trends for 2023. Interactive video ads allow the viewer to engage and interact with your brand.
The narrative adjusts with the activity or behavior of the user. These types of ads have widely been used for educational content but could be seen gaining traction among other formats too.
6. Personalized Video Ads
Finally, we believe that the most popular video advertising trends of 2023 that will continue to be huge are the rise of personalized video advertising.
Targeting advertisements to the individual so that they feel most connected is a vital step towards improving the user experience and something that brands have been focused on for the past several years. 2023 will be no different!