Close

5 Video Marketing Trends to Prepare for in 2024 

Customers are expected to spend upwards of 100 minutes online watching videos each day in 2024, that’s a huge increase from just two years ago when it was estimated that the average consumer spent about 84 minutes per day online watching video content. What is driving the increase? It’s largely driven by a move away from conventional television and towards the internet but it’s also a change in audience demand. Will this statistic be what drives your video marketing trends to prepare for in 2024 or will you focus on something completely unrelated?

digital marketing

Get a marketing video quote here!

Name:
E-mail:
Phone Number:
Tell Us About Your Project:

Most brands are heavily focused on this number to drive their video marketing. Why? Because the idea that people will watch up to 100 minutes of video per day, online, is HUGE.

In fact, keep that figure in mind as we go over each of the next video marketing trends that we believe you should prepare for in 2024.

1. Social Platforms will Favor Engagement

What does this mean for your business? It means that if you create content that your audience engages with and enjoys, then you’ll reach more people and you’ll essentially be rewarded with higher algorithm rankings in social media.

If you produce content that people don’t engage with, you will not be rewarded. Plain and simple. 

Video marketing trends like this are important to prepare for because they help you to see what needs to be done. You need to create engaging content that will connect with your audience. Now more than ever before!

2. User-Generated Video Content will Gain Popularity

influencer video content

Why? Because user generated content adds a level of trust from consumers. Things like consumer opinions and feedback that comes directly from the consumer is important to your brand’s overall marketing strategy.

If you don’t already offer a platform for your consumers to produce content and share details about your brand, consider taking steps to increase their access and improve this opportunity.

Brands that employ consumer generated content campaigns are going to see huge influxes in trust and expansion of their brand over the next year.

3. Effective Video Marketing is Focused, Planned, & Data-Driven

Of all the video marketing trends for 2024, this one is probably the most important. Studies have proven that the most popular videos that drive the most engagement and highest revenue for brands are those that are produced using best practices.

This will continue to hold true and effective video marketing will be focused, planned and data driven.

To make sure you’re taking steps to prepare for focused and planned video content marketing, you should be focusing on the customer experience, delivering professional visual graphics, and using data driven marketing analytics to make decisions on your video optimization and distribution.

4. Video Continues to be a Worthwhile Investment

As we trend toward the influx of increasing video content online, brands that want to achieve success with their video marketing must know that they should continue to invest in more video content.

Today’s marketers are satisfied with video though! In fact, 80% of video marketers state that video has helped them to increase sales and 83% state that video has helped them to generate leads.

Video will continue to be a solid investment for brands whether they are just looking to get started with video marketing or they’ve been doing it for the past several years.

5. Live Videos Grow

quarantine livestream

The continued shift towards live streaming, video broadcasting and similar forms of interactive content will be a huge trend for 2024.

In fact, while we see many different video marketing trends come and go, we’ve watched livestreaming and live video production continue to gain ground for the past three years and expect that this year will be like no other. 

Collaborate with Team Beverly Boy

If your business is not already using live video to its marketing advantage, 2024 is the year to get started for sure! Give Beverly Boy Productions a call at 888-462-7808 to learn more!

Leave a Reply

Your email address will not be published. Required fields are marked *