5 Video Marketing Tips for 2024 from the Pros

Consumers are poised to spend more time than ever before watching video online in 2024. In fact, they are expected to watch upwards of 100 minutes per day, a figure that is 18% higher than it was in 2019 when they consume just 84 minutes per day. Contributing to the rise in consumer video watching online is a mix of video marketing and a pandemic that caused many of us to be home and have more time. If you’re planning your video marketing for 2024, now is the time to employ the following video marketing tips for 2024 to make sure you can bank on all that consumer behavior.

Heading into 2024, these are the top video marketing tips that we’ve come up with to help clients out.

1. Don’t Fall Behind – Be the Leader

Seeing a figure like 100 minutes of video per day is huge. If you don’t have video online already, you’re behind! You don’t want to fall further behind while all these consumers are watching all this video — so now is the time to lead the way.

One of the best video marketing tips for 2024 that we can provide is — get started. If you’re not already using videos in your marketing, do it!

If you are using videos, create more! The average business plans to create 18 videos per month in 2024. That’s up significantly from previous years. This is your chance. Just get started.

2. Focus on the Customer

Don’t focus on your brand or what you have to offer, focus on your customer. Videos are a large part of consumer purchase decisions and they don’t have to be advertisements.

Videos that show how a product works, what it does, how it adds value and solves problems are more likely to result in a sale than an old advertisement. 

As you create content that focuses on the customer, think about what they would want and why. Then deliver it. DIY videos, self-help videos, how-to videos and other explanatory content will help you encourage purchase decisions.

3. Go Live

One of the best video marketing tips for 2024 that we can give is to go live. Facebook Live, Instagram Live, or other forms of livestream content and video broadcasting and webinars are the driving force behind many sales.

This is especially true if you’re selling software or similar products. Going live allows you to share product information, answer questions, field comments and get interactive with potential customers.

With the influx of livestream shopping in China, there’s a good chance that live video will drive shopping experiences in the U.S. real soon. Going live now will get you in the right place at the right time.

4. Keep it Short & Sweet

Video marketing tips in 2024 should almost always focus on delivering a short, sweet, and to the point video experience. People don’t want to watch hours of video — well they do, but not all the same thing.

They want to consume short bursts of video that is 60 seconds or less in most cases. That’s why we’re pushing for more short videos than long this year.

We truly believe that the majority of video production should be focused on short video content for consumers in 2024. This is what is going to drive audience awareness, interaction and excitement.

5. Keep it Silent

If you can produce videos that connect with your audience without making a sound – you’ve won the holy grail! Keep your video content silent, and offer the right kind of content at the right time.

This is one of the best video marketing tips for 2024 that we can truly offer. Producing silent videos will allow you to reach the mass of consumers that are on Facebook and other social platforms, scrolling along and interested in just checking things out — if they want sound, they’ll come to your website or another place like YouTube for it.