5 Video Marketing Strategies to Employ in 2024

As the new year rolls around, there are a lot of businesses and brands focused on their video marketing strategy for the new year. As you look at what you should spend on and where your budget should go, we would hope that a large portion of your marketing is expected to go toward video production.

With consumers poised to watch more than 100 minutes each day of video online, there’s no question as to whether video is important — the question is, how can we market our videos so that they reach the right audience?

That’s why we’ve put together these marketing strategies to employ in 2024 to help you out.

At Beverly Boy Productions we frequently speak with clients that are interested in learning all they can about video marketing and targeting.

That’s why we put together this guide to help you out. To learn more about our video production services, give us a call at 888-462-7808.

1. Use Video to Boost SEO

If you’re not already using video on your website and landing pages to boost your SEO, you’re so far behind! But that’s okay.  You can get started now!

You should be using video for your website, landing pages, and any page that you want to rank on the first page of Google. Video boosts SEO value of your content by as much as 80% or more. This means, simply adding a video to a webpage could improve your rankings!

2. Use Video in Email Campaigns

If you’re not already using video in your email marketing campaigns, you really should be. Video has the potential to increase email click through rates by as much as 300%.

That means, simply including a video in your email marketing campaign. Consider the addition of videos into each of your email campaigns to get the most traction in your marketing efforts.

3. Use the First Few Seconds Very Wisely and Make them Count

The first 8 seconds or so of your video are the most important. They will make or break the rest of your video and determine whether the viewer continues watching.

They are also the most frequently-consumed portion of your video. You must make these first few seconds count if you want the viewer to stick around or follow through with your call to action.

4. Get Relevant with your Audience Targeting

One of the best video marketing strategies that we can offer in 2024 is to get relevant with your video audience targeting. Targeting the wrong audience or targeting your audience with irrelevant content is not going to result in the views and interaction or engagement that you desire.

This is your change to pay close attention to the age, gender, location, and other interests of your audience and to make content that directly targets them.

5. Optimize for Search

Of all the video marketing strategies to employ in 2024, one of the best recommendations we can offer is that you should always optimize your video for search.

This means not only taking time to make sure that your video is ready for the appropriate audience but also that it is ready for the search engines. You should include a title, description, focus keywords, and written transcript that the search engines can connect with in order to get the most out of each video you distribute. 

Want more video marketing strategies in 2024, check out Beverly Boy Productions.