5 Video Content Marketing Statistics Defining 2024

Whether you’re looking for some way to convince yourself or your boss that you need to invest in video content marketing for 2024, or you’re just looking for a way to announce how smart you were in 2020 for getting on the video bandwagon, there’s nothing that a great roundup of video content marketing statistics that happen to be defining 2024 can’t do for you.

In fact, we’ve put together these video content marketing statistics to help you see how video is paving the way for marketers in 2024, but as we worked to compile the stats we realized that not only are the new year’s stats impressive, they’re oh so exciting too! 

At Beverly Boy Productions, we specialize in video production, so we’re naturally excited about these video content marketing statistics and what they mean for 2024. We look forward to working with you on future video projects and welcome your call if you have any questions.

1. Consumers will Watch 100 minutes of Video Per Day Online.

The driving force behind video production for 2024 is this stat right here. The fact that consumers are expected to watch 100 minutes of video, nearly two whole hours, on average, every single day is HUGE.

This means that brands who create videos for the internet are likely to see a huge influx of consumer view patterns over the next several months. If you haven’t created video content for your brand already, 2024 is definitely the time to shine!

2. 54% of Consumers Want to See Video Content from Brands.

HubSpot found that 54% of consumers actually want to see more video content from the brands or businesses that they support.

So if you’re not creating videos for your customers, you really should be because more than half of them are interested in seeing more content from you!

Preference for video continues to drive demand and the increase means that more brands really should get on the ball and start producing.

3. 73% of Consumers are Influenced by Video on Social Media.

That’s right, 73% of consumers admit that they have purchased a product or service after watching a video on social media that represents the product, service, or brand offering the product or service.

If you’re on social media, and you’re not delivering product related videos or branded video content, you could be missing out on the 73% of consumers that are looking for this type of content.

4. Video Marketers Get 66% More Qualified Leads Per Year.

Still not convinced that video content marketing statistics like this are defining 2024? What if we told you that video marketers have more than 60% more qualified leads per year than traditional marketers?

That’s right, simply marketing with video leads to higher qualified leads!

Not only that, but using video on things like landing pages and in email campaigns increases the leads too. SO not only are leads more qualified, they are in higher abundance too!

5. 80% of People that Watch a Video About an App or Software Purchase.

That’s right, 8 out of 10 people say that they have purchased an app or a software after they watch a video about the brand.

So, if you’re on the fence about video content marketing statistics and what they mean to your brand and you happen to sell apps or software, this is for you!

If you’re not using video to sell your app or your software, you could be missing out on 8 out of 10 people that would be willing to make a purchase!

Want more video content marketing statistics that are defining 2024? Give Beverly Boy Productions a call at 888-462-7808!