5 Types of Video Content to Include in Your 2023 Video Marketing Strategy

It’s almost 2023, and many are so thankful to say goodbye to the early 2020’s, the years that many will recall as a time of staying locked down, in many ways “stuck” and largely socially distanced. With the year closing out, many business owners are looking forward and defining their 2023 video marketing strategy.

Much if this planning is focused on defining the various types of videos that will be used in the new year. 

At Beverly Boy Productions, we frequently explain the value of video to our clients and to prospective clients, using statistics and figures that are more prominent than ever before.

Things like, 85% of businesses now utilize video as a marketing tool and 88% of consumers report having chosen to purchase a product or service after watching a video.

While there’s no question as to the power of video in marketing, businesses do wonder what types of video content to include in their 2023 video marketing strategy. We’ve got the answers.

1. Authentic Social Media Videos

One of the most popular types of video content to include in a 2023 video marketing strategy is authentic social media videos.

People on social media platforms like Facebook, LinkedIn, and Twitter want to see authenticity in the content they view which is why many brands choose to produce their videos in-house, but a growing number of viewers expect to see professionally produced content – too.

Thus, hiring a professional production crew for your 2023 video marketing strategy is important.

2. Evergreen Videos

In past years, the production of timely or time-sensitive video content was very popular but after the early 2020’s being so volatile and with little understanding of exactly what 2023 holds, many brands are planning to incorporate mostly evergreen videos into their 2023 video marketing strategy.

Why evergreen videos?

Evergreen videos remain valuable for a long-time because they do not expire or lose valuable interest quickly. This is the style of content that is safest and most profitable over the long-term.

While brands can also incorporate in some other forms of video content such as time-sensitive videos that represent the current state of affairs, the majority of the 2023 video marketing strategy should focus on evergreen content.

3. Personalized Videos

The use of personalized videos for your 2023 video marketing strategy is an absolute must! Why? More and more consumers are becoming interested in the personalized delivery of content that they connect with.

Personalizing the videos that you deliver to your customers and clients is important because this is an opportunity for you to not only grab the attention of your customers and nurture them while maintaining a level of personal satisfaction.

Personalized videos for customers increase the likelihood that they will shop with you and build a sense of loyalty for your brand.

4. Interactive Videos

The use of augmented reality or interactive videos in your 2023 video marketing strategy will help you to drive customers down intended paths and boost interaction within your brand.

These styles of videos are particularly valuable for brands that sell products that customers are more likely to purchase after seeing the item in person.

Utilizing an interactive approach to video production that allows consumers to interact with products before they make a purchase is going to be a huge opportunity for brands in 2023.

5. Branded Videos

The use of branded video content is going to be a major player in 2023 video marketing strategy and growth for businesses.

More and more brands are finding the value in producing branded video content to boost recognition and awareness of their brands online. What are branded videos?

Branded video content represents everything from advertising videos to corporate stories, brands are also moving to produce content that engages consumers and helps them to interact with their brand.

These should be top of your list for your 2023 video marketing strategy.

Turn to Team Beverly Boy

Want more ideas for your 2023 video marketing strategy? Give Beverly Boy Productions a call at 888-462-7808!