5 Trends in the Digital Advertising Industry to Look Out for in 2024

While 2020 may be remembered for many years to come as the year we all spent inside, locked down, and social distancing, when it comes to digital advertising, we’ll likely look at 2020 as a game changer. There’s been so much for marketers to be excited about throughout 2020 and the latest trends in the digital advertising industry stand not only to pave the way for digital marketing in 2024, but they have largely paved the way throughout all of 2020. In fact, some of the greatest trends in the digital advertising industry have actually shaped the way we shop, engage, and convert both online, and offline.

At Beverly Boy Productions, we believe staying abreast of the latest trends in the digital advertising industry will help business owners to streamline their marketing and advertising efforts into 2024, that’s why we’ve put together this list of trends and expectations to carry us into the new year.

Check these trends out and give us a call for all your video production and marketing needs:

1. Focus on Value 

We believe that after the tumultuous year that agencies and businesses suffered in 2020, we’ll see a strong shift toward focus on value in 2024.

Trends in the digital advertising industry will almost certainly turn toward creating content that is most valuable and that provides the greatest end value for the business.

Evergreen content will be a heavy focus for brands as well taking steps to ensure value for consumers.

2. Display Ads 

Of all the trends in the digital advertising industry for 2024, we believe that display ads are going to be a huge focus for those seeking to invest in paid media.

The use of display ads on social media to increase brand awareness and drive conversions will be not only a focus for brands but also for new businesses.

Keep in mind that a move is shifting towards display ads being shorter in overall duration. The duration of most display ads will be less than 15 seconds.

3. Videos Driving SERPs

Videos are driving the results in the search engines. In fact, more and more brands are finding that they addition of video content to their website is just what they need to increase their rankings.

We believe, of all the trends in the digital advertising industry, that video production will continue to be the leading influence on search engine results.

Brands that want the greatest success online will produce quality video content to increase their search engine rankings throughout 2024.

4. Diversification

Brands are going to continue to diversify their content and their efforts online. Those most poised to succeed are the ones that use a diversified approach to reaching consumers.

While we do believe there will be an increase in the use of diversified content that largely goes towards influencers and marketing on social media, the trend is more about the budgeting that will take place.

More than 60% of advertising spending will focus on influencer marketing and diversified campaigns in 2024.

5. Reviews & Testimonials Take the Spotlight

Finally, one of the biggest trends in the digital advertising industry that we believe will be noticed in 2024 focuses on the influx of reviews and testimonials.

Online reviews are widely popular and the influx of customer or client reviews that are created as testimonials representing brands will be huge. Not only will they help brands build trust, they’ll also build awareness for new customers and clients to recognize your brand.

Talk to Team Beverly Boy

Want to learn more trends in the digital advertising industry and what to expect in 2024, give Beverly Boy Productions a call at 888-462-7808.