5 Considerations to Make in Planning Your 2024 Video Marketing Initiatives
As businesses are planning their 2024 video marketing initiatives and largely thinking about what they should be incorporating into their plans, considerations are being focused on what went wrong in 2020 and how to make sure that doesn’t happen again in the new year. Many businesses were blindsided in 2020 and those that learned how to pivot, quickly, found themselves the least impacted by global shutdowns and widespread pandemic interruptions. While operations should be different in the new year, 2024 video marketing initiatives are expected to be largely focused on a continued trend toward relevance, easy pivoting, and affordable tactics.
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These are some of the most important considerations to make as you’re planning your 2024 video marketing initiatives.
At Beverly Boy Productions, we encourage clients to carefully plan their 2024 video marketing initiatives. Check these considerations out and let us know how you’ll apply the strategies to your video marketing campaigns in the coming year.
1. Target Audience
Your target audience is one of the most important considerations to make when you’re planning your 2024 video marketing initiatives. If you’re not already carefully considering who your target audience is and how you can best connect with them, now is a good time.
Use insights from your website traffic, past marketing campaigns, and any other business intelligence that you have to work with in defining your target audience and creating personas that will best provide the baseline for your marketing initiatives both with video content and for written content.
2. Video Style
Your 2024 video marketing initiatives should be based on a video style or several video styles that are most likely to relate closely with your target audience and deliver the appropriate connects for the results you intend.
Deciding what types of videos to create will depend on what you intend to achieve with your video content. Think about the store you want to deliver, how you can do that, and what video styles are best for that particular need.
3. Budget
Budget is a major influence in your video marketing initiatives. A lower budget will mean that you spend more time taking on some of the video initiatives on your own.
A higher budget could mean you create more video content or that you have more flexibility with the type of video content that you create.
When planning YouTube budget, it’s important to consider:
- Whether you will produce videos in-house or in a studio.
- Whether you will produce videos daily, weekly, monthly, quarterly or otherwise.
- Whether you will use internal or external resources.
4. Hiring a Professional
Producing videos is certainly not something that everyone can achieve on their own. Many businesses will benefit most from hiring a professional to produce their video content.
In fact, deciding whether to hire a professional is one of the most important considerations for you to make in planning your video marketing initiatives for 2024.
As you consider hiring a professional video production, here are some considerations to make:
- Whether to hire an agency or a freelancer.
- Whether to hire local or somewhere else.
- What your budget is.
- What your timeline for production is.
5. Analytics & Performance
Finally, you’ll need to make considerations as to how you will track and measure your performance. Deciding on the appropriate methods of tracking your performance is an important part of planning your 2024 video marketing initiatives.
As you plan your analytics and performance, here’s what you should be thinking about:
- How to track views and length of views.
- How to track video drop off rates.
- How to track video click through rates.
- How to track demand generation and leads.
- How to track number of videos watched by leads each day.
As you’re planning these considerations for your 2024 video marketing initiatives, you should also be planning on who to hire for your video production.
Consider Team Beverly Boy
Give Beverly Boy Productions a call at 888-462-7808 to learn more about our professional production services.