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4 Product Video Types to Make in 2024

Videos are an excellent opportunity to raise awareness to the products that you sell and to boost consumer understanding of the various features and benefits that your products provide. Whether you’re selling a new product or trying to increase sales for an existing product, videos are a must for your marketing campaigns. In fact, ecommerce product videos can increase sales, boost conversions and drive consumer awareness. But planning your marketing initiatives for 2024 requires careful consideration of the various product video types that are best for your brand.

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Deciding which types of product videos to product is something clients frequently ask us about at Beverly Boy Productions. Give us a call at 888-462-7808 to learn more about each of the common product video types we create and what’s best for your brand.

These are the most popular product video types for online sales and brands.

1. Video Advertisements

Consumers carefully consider each of the products they invest their money in. Video advertisements are largely involved in the consumer decision making process.

In fact, the use of video ads that represent products have been found to drive consumer behavior. 74% of consumers report they purchased a product after watching a video advertisement that represented the product.

2. Product Story Videos

If you’re trying to sell a new product, the product story video is your opportunity to help consumers understand what your product is and how it came about.

Telling the story of your product allows you to help consumers to connect with your product in a way that helps them to actually picture the product being a part of their lives. 

3. Product Demo Videos

Product demo videos represent one of the most common product video types that clients ask us to create at Team Beverly Boy, and for good cause.

The product demo shows consumers the product in use and demonstrates the special benefits and features of the product in a way that allows consumers to directly view the process.

Showing the product in full demonstration may not always be practical and, if that’s the case for your product, consider capturing the product from various angles to deliver the most profound value to consumers.

4. Explainer Videos

explainer video

Of all the different product video types, explainer videos are probably the second most widely produced. Explainer videos can demonstrate how a product solves various problems in the real world helping consumers to see themselves benefitting from the product.

Explainer videos are also ideal for teaching consumers how to get the most out of products that they purchase including setup, installation, and use of products.

Turn to Team Beverly Boy

Want help producing any of these product video types? Give Beverly Boy Productions a call.

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