4 Misconceptions about Non-Profit Organization Video Marketing
As with any good thing, there are bound to be potential misconceptions too. For instance, when it comes to non-profit organization video marketing, you’ve probably heard a lot of great things, and you’ve almost certainly been faced by some common misconceptions about the process, too. Before you deep dive into the creation of a non-profit organization video marketing strategy for your 501c3, we think it’s important to debunk some of the common misconceptions or myths about non-profit organization video marketing. In fact, we’re debunking these myths and misconceptions and giving you some ideas on what you can do to overcome them!
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Producing Video will Be Too Expensive for My Non-Profit
First up, is the fact that many non-profit organizations mistakenly believe that video production is out of their potential budget or price range. Now, this might be true, but it is very important to understand that video production is a lot more affordable now than it ever has been, even for small businesses and for non-profit owners. In fact, it’s possible to get a non-profit marketing video produced for just a couple thousand dollars or less even, depending on the context of the video and the complexity.
What’s most worrisome about this misconception is that nonprofits frequently miss out on the amazing opportunity that comes from having a video produced for their business because they mistakenly think they can’t afford it so they don’t even try. The reality is, non-profit organization video marketing can be incredibly affordable and the ROI that generally comes from this form of marketing is exceptional. It’s certainly worth a shot!
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My Audience Won’t Want to Watch my Video
About 80% of consumers are interested in seeing more videos from the brands, businesses and non-profits that they are interested in. Not only that, but more than 82% of all internet traffic is made up of video content. So, if you think that your audience won’t want to watch your non-profit video, you might want to think again! Because unless your audience is made up of the 20% of people that are less inclined to find video to be important, there’s a strong likelihood that people will want to see your content!
In fact, the average consumer spends up to 88% more time on a website when there is video involved. Not only that, but consumers today spend an average of 100 minutes watching video online. So, before you fall victim to the common misconception that people will not want to watch your content, consider these statistics!
There are literally entire communities of people that are looking for video content to watch at a given time!
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If We Produce a Video it Will Only Have 1 Use
Another misconception that commonly comes up about non-profit organization video marketing is that each video produced will have just one purpose and it will not be used again after it is used for whatever that single purpose is. This just isn’t true. In fact, most of the time, video is more versatile than any other content form. A single non-profit organization marketing video can be used:
- On your website.
- On your social media platforms.
- In your email marketing campaigns.
- On your landing pages.
There are actually many opportunities to use your video content once it’s been produced and the likelihood of using a video only once is incredibly slim. Most videos will be used over and over again, and they’re up to 1200% more likely to be shared than your text or image based posts on social media.
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Video is Too Complicated & Takes Too Long to Produce
This might be somewhat true for your nonprofit, but by no means does it mean that you should avoid creating video content! In fact, if the idea of producing a video for your non-profit organization worries you, or if you feel like you or your team simply don’t have the skills or the time to produce video content, all you have to do is hire a professional film crew, like Team Beverly Boy, to assist you!
The truth is, non-profit organization video marketing doesn’t have to be that complicated and it shouldn’t take a ton of time away from your current initiatives. Working with a professional film production company to assist you with your non-profit organization video marketing projects is key not only to preventing yourself from becoming overwhelmed but also to ensuring that videos can be produced in a timely, efficient manner without losing any quality.
In fact, quality is very important to your video marketing campaigns and is not something that you should overlook. Your non-profit organization stands to gain significant value from the introduction of video content into your marketing and advertising campaigns. You want to set an example of excellence, which means you’re probably going to want to hire a professional film crew to produce your video content.
To learn more about working with Beverly Boy Productions for your non-profit organization video marketing, give us a call! We can’t wait to put our two-decades of experience to work for the support and success of your 501c3 nonprofit organization!