4 Investor Relations Video Opportunities for Corporations

Investor relations communications set the foundation for sustainable and long-term business relationships as well as for fiscal resilience and overall fiscal responsibility. Video sets a framework for strong communication and digital growth through transparent communication strategies that are important to most investor relations matters. So it’s no wonder why these 4 investor relations video opportunities are said to set the framework for strong IR relationships and fiscal success. 

Video is an exceptional tool for investor relations that businesses can now use in a variety of ways to their advantage. As more businesses embrace the idea of digitalization, video appears to be the key component that stands out most as a supportive tool that can be most useful for transparent communication, marketing, support, and multipurpose engagement. Hence why today’s corporations are taking steps to ensure the use of video at every stage of the investor relations communication funnel.

From providing transparent and consistent data to offering up-to-the-minute initiation of business activities and incentives, the use of investor relations video content is equally as valuable as it is versatile within the industry. Checkout these 4 ways that investor relations video content can be employed at the corporate level to streamline quarterly reporting presentations, produce engaging Annual General Meetings and transparent investor communications, motivate clear communications and provide product insights above and beyond the standard corporate distribution channels.

 

  1. Quarterly Reporting & Video on Demand Archives  

Top corporations know the importance of quarterly reporting to their investors. An integral element of transparency that can impact corporate share pricing and other decisions, large corporations know the value of including video in their reporting. Not only are investor relations video opportunities arising out of the quarterly reporting initiatives that every major corporation faces, but brands that choose to incorporate video at this stage have the ability to streamline future decision-making and data delivery through the use of Video on Demand (VOD) archives. 

Consider not only producing video presentations that include your quarterly reporting, live Q&A sessions, and other important data but also the use of VOD features to store archived videos which can later be used to generate a fiscal timeline available via mobile-friendly streaming.

  1. Video Training and Corporate Change Tracking

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Another way that investor relations video opportunities are coming up for organizations is in the delivery of video training for employees. The use of communication tools, such as training videos, which engage corporate employees and help them to focus on new practices and specific improvements in their work skills, enterprises that undergo corporate change for investor purposes can easily track what’s going on and build hype around the key happenings through the use of various video training and interactive tools. 

The use of video not only to train employees on changed corporate interactions or events, but also to help employees see the value in changes that are being made and how those changes impact the business as a whole can help to improve buy-in or acceptance. Use video to communicate progress, and in addition to video training, consider holding live-streamed town hall meetings that investors can participate in to show off, in real-time, how changes are being implemented at the corporate level for the purpose of success at the investor level.

  1. Annual General Meeting Webcasting or Live-Streaming

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The use of investor relations video content to ensure transparent communications at the investor level is really an important step toward helping your investors feel comfortable and satisfied with their decision to support the brand. The decision to live stream the Annual General Meeting, versus hosting an in-person or phone meeting allows more stakeholders to engage and interact by substantially increasing the likelihood of attendance. 

Whether through webcast or live streaming, the use of synchronized video presentation along with other technology to incorporate engaging and interactive experiences for participants throughout the meeting not only makes for a much more energetic audience but for a more productive overall outcome. And, like other town halls or meetings that are filmed, this too can be hosted in an archived vault where future investors may access video on demand to get insight into the details contained within this meeting at any time in the future.

  1. Initiate Investor Relations with Product Videos

You might not think of investor relations video opportunities as something as simple as a product video, but hear us out! The relationship between a major corporation and an investor often begins at the product support level. Investor sees product, loves what it is capable of or the problems it can solve, and decides to buy in. In the simplest form, product videos represent the introductory opportunity to begin building a relationship at the investor level.

The use of video content, through distribution channels, your website, and social media, allows both potential investors and those who are already key stakeholders in the corporation to gain insight into the features and important details provided by a product. Investors can now visit your website for key information on product features, highlights, or underlying benefits without having to turn to a manual. 

As you can see, these investor relations video opportunities are just a starting point for corporations to begin integrating video into their day-to-day investor relations and communications. Let us know how your corporation intends to utilize video to build investor relations for your business.