Close

Pro Tips: How to Make a Commercial for My Business

Your business can benefit greatly from a professionally-produced TV commercial, but your television advertising is only as good as the efforts that go into producing the ad. Once you’ve decided that you want to get into commercial video production for your business, the next steps are to educate yourself on the process and to hire a professional to help with the production.

Get a commercial production quote here!

Name:
E-mail:
Phone Number:
Tell Us About Your Project:

We get asked all the time, “How do I make a commercial for my business?” So, we put together these pro tips to help you get started.

Pro Tip #1: Exaggeration is Exciting, Don’t be Scared to Try it Out

When used within reason, exaggeration can be an incredibly exciting element to incorporate into your commercial. Think about your business, and the solutions that you can provide. A little hyperbole can go a long way when it comes to incorporating fun or impactful thoughts and exaggerations into your commercial production. Just make sure that there is an understanding of what the exaggeration is, you don’t want to border on being deceptive or otherwise appear to be misleading.

Pro Tip #2:  Always Show, Never Tell

You’ve got visual and audio opportunities with your commercial to deliver the story to your audience, but that doesn’t mean you’re going to tell them all about your products or services–that’s boring! You should not be explaining things in full detail, especially not when you can show the details to your audience. 

construction crew for how-to video footage

If you have an idea for how to deliver your story through the commercial, take some time to check around. Does another company use something similar already? You certainly want to make sure that your commercial is unique and doesn’t hit on too many similarities with another brand.

Pro Tip #3: Hire a Professional Production Crew

You may think, “Of course they would say this when asked, How to make a commercial for my business, they’re a production crew!” But, the reality is, you’re going to invest a lot of time and money into producing a commercial for television or for advertising your brand online. You want to make sure that your investment is worth it, and that you maximize your ROI. So don’t just hire any professional production crew! Make sure you’ve vetted them. Consider:

  • Past experience.
  • Success.
  • Location.
  • Skills.
  • Crew size.

Pro Tip #4:  Stay Short, Sharp, and Focused

Whether you’re producing a commercial for television, your own website, or for somewhere else online, you’re only going to have a few seconds to draw in the attention of your audience. The first 5 seconds (or 3 really) will make or break the success of your entire campaign–make it count!

Delivery

As you deliver your storyline, keep it short and sharply focused. Consider how each scene, shot, and sentence relates to your story and connects with your target audience. Cut anything that doesn’t immediately connect and consider how you can incorporate visuals to further tighten down on the focused topic of your commercial campaign.

Let’s Work Together

If all of this sounds like a lot to learn, that’s because it is! At Beverly Boy Productions, we’ve been producing professional television commercials and website advertisements for more than two decades. So if you really want to know how to make a commercial for your business, the best advice we can provide is–hire a professional! Give us a call at 888-462-7808 today for more information!

Leave a Reply

Your email address will not be published. Required fields are marked *